×

Learn More about Vistex

Loyalty Program Strategies: Define, Design, Launch

Loyalty Program Strategies: Define, Design, Launch!

We obviously live in a fast-paced society. Many people are constantly on the go and in search of ways to simplify their busy lifestyles. As a result, companies are faced with the challenge of frequently devising plans to help adapt to the speed of change. What steps can companies take to help ensure they remain relevant? How can companies promote their products and services or attain specific business goals in a manner which will yield increased loyalty and year-over-year revenue growth? Furthermore, how can companies show their appreciation for those who have been instrumental in helping them reach those goals? To address these challenges, many companies have resorted to implementing loyalty programs. What better way to accommodate the needs of our ever-changing society than to reward individuals for doing something they are already planning to do! The purpose of this article is to expound on three essential phases that will ultimately affect the overall success of a loyalty program launch: Define, Design, Launch.
(more…)

Read More »
7 Content and Licensing Trends to Watch for in 2019

7 content and licensing trends to watch for in 2019

As the sands run out on the 2018 hourglass, I cannot help but look forward to where technology and consumer trends will take us in 2019. In reviewing the projects we’ve deployed and the industry experts I have spoken with over this past year, plus my own observations, I have some predictions on content and licensing to share that we can revisit next year for accuracy.
(more…)

Read More »
The Hidden World of Intellectual Property Licensing

The hidden world of intellectual property licensing

The next time you’re sitting in Caesars Palace amongst the cacophony of lights and sounds, pulling the one-armed bandit in rapid succession on what is hopefully a loose slot, perhaps you will reflect ever-so-briefly on this post. You see, that branded slot machine has a lot more going in the payout department than meets the eye. There’s so much more hidden complexity beyond its programmed wins-and-losses algorithm. Learning this along the way in my career, while working with one of the largest casino game creators around, really made me recognize all the ways that Intellectual Property (IP) is created, licensed, and used in our lives every day.
(more…)

Read More »
Channel track raises the stakes at VISTAS 2018

Channel track raises the stakes at VISTAS 2018

VISTAS 2018 was the biggest and best yet, complete with an electrifying keynote presentation from Vistex CEO, Founder, and Chief Architect, Sanjay Shah, mystifying magic from the highly talented Jason Bird, poolside networking events, and an inspiring seminar track dedicated to channel program management. If you couldn’t join us this at this year’s event, don’t worry, there’s always next year for VISTAS 2019, to be held in Chicago, October 2-4, 2019. In the meantime, here’s a summary of the channel program presentations from this year’s event!
(more…)

Read More »
The Music Modernization Act and CLASSICS Act move a step closer to becoming law

The Music Modernization Act and CLASSICS Act move a step closer to becoming law

As consumption of music has moved away from the physical realm of CDs and vinyl into the digital realm, copyright laws have had difficulty representing this technological shift in a fair way for all parties involved.  The Music Modernization Act (MMA), which also contains the Compensating Legacy Artists for their Songs, Service, & Important Contributions to Society (CLASSICS) Act, recently enjoyed big wins since the U.S. Senate and House of Representatives passed the motion unanimously (an impressive feat, considering modern bipartisan politics).  It is now ready for consideration and on its way to the President for his signature into law.
(more…)

Read More »
Streamlining the Licensing Workflow – Why Attending Conferences is Important

Streamlining the Licensing Workflow – Why Attending Conferences is Important

From January through June every year I am either managing meeting logistics or attending one of a few trade conferences which are very important to our business and the businesses we support – primarily media and entertainment and brand licensing. Others on my team spend time at film festivals and music conferences around the world. Our mission is simple: identify companies that license content and brands, and share with them the tools we’ve developed to help streamline the entire licensing workflow.
(more…)

Read More »

A Guide to Channel Partner Program Transitions

Change isn’t easy. We are creatures of habit, accustomed to working with tools, processes and people that are familiar to us. Learning to use new software, operate within new program rules or collaborate with new resources takes time, patience and commitment. Still, there are a few fundamentals that should be used to guide change, particularly where channel partners and channel partner programs are concerned. (more…)

Read More »
How Successful Cloud Partners Categorize Vendors

How Successful Cloud Partners Categorize Vendors

Even if you are the 800 pound gorilla in your market (think Microsoft, HP, Google), you need to get into your partners’ heads to maximize the potential of your channel. If you are not an 800 pound Gorilla, the stakes are much higher. You need to know what makes your partners tick? What pays their bills? What keeps them awake at night? Who are their main competitors? What do their customers care about? Only when you truly understand their needs and aspirations can you fine-tune the elements of your partner program to ensure their success.
(more…)

Read More »
Contact Vistex
Contact Us