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Visibility and Transparency into Consumer Products

Visibility and Transparency – A Bird’s Eye View into Consumer Products

As long as I can remember, senior management within consumer products manufacturers have talked about achieving a working framework for sales planning and forecasting providing ‘visibility and transparency’ (V&T) of the planning processes and outcomes to all teams within an enterprise. Keeping marketing, consumer research, finance, operations, supply chain and partners informed on key volume and trade spend forecast information enable the enterprise to be as efficient as possible, while also allowing for optimal execution across all teams.
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Who Still Pays for Cable? And Why?

Who Still Pays for Cable? And Why?

There are a dozen websites and Twitter accounts dedicated to divorcing your cable provider and mixing up the perfect cocktail of streaming services. If CordCutting.com is any indication of America’s evolving view of pay television, there’s a lot of pent-up cable bill outrage brewing out there. In fact, more than 1 million people have already canceled cable TV services in the first quarter of 2019. Variety reported that the five biggest cable providers saw a 4.2 percent decline in 2018, higher than the 3.7 percent decline they saw in 2017.
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The Race is On for Delivering Content to Consumers: Can You Easily Monetize Your Rights?

The Race is On for Delivering Content to Consumers: Can You Easily Monetize Your Rights?

"Ability will never catch up to the demand for it," – Confucius

While these words have never been truer – especially in the direct to consumer (DTC) economy – there is a tremendous amount of effort going into figuring out how to develop and distribute compelling content faster and engage directly with consumers to try to keep up with demand and outpace the competition.
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Vistex at NAMM 2019: Believe in Music & Software

Vistex at NAMM 2019: Believe in Music & Software

If you think the music industry is in a dire, downward spiral, you wouldn’t know it while standing in the middle of California’s Anaheim Convention Center during 2019 NAMM (National Association of Music Merchandisers) the last week of January. NAMM’s tagline, Believe in Music, said it all. Founded in 1901 to serve the needs of music merchandisers, the NAMM show has expanded to serve the broader music community. Today, more than 115,000 attendees frequent 150+ networking events and 400+ educational sessions — workshops like Publishing, Mixing, Tour Management, Artist Management, Finances, YouTube Monetization – forums intent on helping attendees gain the knowledge and tools to sustain successful careers in the music industry.
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Maximizing your ROI through Market Development Funds (MDF)

Maximizing your ROI through Market Development Funds (MDF)

Recognizing the foundational blocks

In my experience, the ability to plan, pivot and execute is what sets companies apart. Successful organizations can look ahead to both potential challenges and opportunities for growth. Being nimble, or having the ability to pivot, allows an organization to course correction its strategic initiatives during the execution phase. Hitting your target is not only a fiscally responsible objective, it breeds confidence and high performing teams. High-performing organizations in the high-tech industry can leverage their market development funds (MDF) in such a way to achieve the highest possible return on their investment. How do they do that? Let’s start by looking at three key principles:
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Protecting your Intellectual Property

Protecting your Intellectual Property

The Secret Decoder Ring for Licensing Contracts

From eHow.com to WikiHow to Lifehacker and YouTube, there is no shortage of D-I-Y tutorials. But there’s one area where you want to avoid playing D-I-Y leapfrog — legal. There are dozens of tips columns on protecting your intellectual property by renowned licensing and entertainment attorneys. Read them all. Every article will have value and strengthen your legal muscle, but…the devil is in the details.
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Loyalty Program Strategies: Define, Design, Launch

Loyalty Program Strategies: Define, Design, Launch!

We obviously live in a fast-paced society. Many people are constantly on the go and in search of ways to simplify their busy lifestyles. As a result, companies are faced with the challenge of frequently devising plans to help adapt to the speed of change. What steps can companies take to help ensure they remain relevant? How can companies promote their products and services or attain specific business goals in a manner which will yield increased loyalty and year-over-year revenue growth? Furthermore, how can companies show their appreciation for those who have been instrumental in helping them reach those goals? To address these challenges, many companies have resorted to implementing loyalty programs. What better way to accommodate the needs of our ever-changing society than to reward individuals for doing something they are already planning to do! The purpose of this article is to expound on three essential phases that will ultimately affect the overall success of a loyalty program launch: Define, Design, Launch.
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7 Content and Licensing Trends to Watch for in 2019

7 content and licensing trends to watch for in 2019

As the sands run out on the 2018 hourglass, I cannot help but look forward to where technology and consumer trends will take us in 2019. In reviewing the projects we’ve deployed and the industry experts I have spoken with over this past year, plus my own observations, I have some predictions on content and licensing to share that we can revisit next year for accuracy.
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The Hidden World of Intellectual Property Licensing

The hidden world of intellectual property licensing

The next time you’re sitting in Caesars Palace amongst the cacophony of lights and sounds, pulling the one-armed bandit in rapid succession on what is hopefully a loose slot, perhaps you will reflect ever-so-briefly on this post. You see, that branded slot machine has a lot more going in the payout department than meets the eye. There’s so much more hidden complexity beyond its programmed wins-and-losses algorithm. Learning this along the way in my career, while working with one of the largest casino game creators around, really made me recognize all the ways that Intellectual Property (IP) is created, licensed, and used in our lives every day.
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Channel track raises the stakes at VISTAS 2018

Channel track raises the stakes at VISTAS 2018

VISTAS 2018 was the biggest and best yet, complete with an electrifying keynote presentation from Vistex CEO, Founder, and Chief Architect, Sanjay Shah, mystifying magic from the highly talented Jason Bird, poolside networking events, and an inspiring seminar track dedicated to channel program management. If you couldn’t join us this at this year’s event, don’t worry, there’s always next year for VISTAS 2019, to be held in Chicago, October 2-4, 2019. In the meantime, here’s a summary of the channel program presentations from this year’s event!
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