Vistex Blog - Where it all adds up

How to drive revenue and profitability amid regulatory challenges for wholesale distributors Regulations give the public a high degree of confidence that claims have been v...

How music sync licensing helps artists reap royalty rewards and exposure in today’s visual media landscape From TV to social media and gaming to fitness platforms, the grow...

How will the surge in sustainability change licensing? Sustainability is increasingly crucial for businesses around the world. Across the $275 billion licensing industry, r...

Imagine driving KITT from Knight Rider to get groceries, take your kids to school, or go to the golf course. Sound too good to be true? Not if the auto industry has anythin...

A CPG Revenue Growth Management blog series on optimization sophistication: intermediate level In a previous blog, we talked about optimization at an entry level and the be...

Data and analytics, customer experience among top wholesale distribution trends for 2023 This Lunar New Year, we celebrate the return of the rabbit, considered the luckiest...

A CPG Revenue Growth Management blog series on optimization sophistication: entry level Like all industries, consumer packaged goods manufacturers are focused on Revenue Gr...

High Tech Supply Chain Disruption and its effect on Incentive Programs “It is not the strongest or most intelligent who survive, but those who best manage change.” -C...

Discover the 5 benefits of crawling global web data In a recent blog, we talked about the 9 types of data to consider gathering for Revenue Growth Management and their impo...

Data is the new currency in Life Sciences and analytics is the pot of gold What if what you think you know just ain’t so? Mark Twain is credited with saying: “It ain’t what...

Financial concerns are top of mind — can wholesale revenue management save the day? I recently attended VISTAS 2022, the Vistex Annual Summit, where customers connect with ...

Is it possible to run retail promotion management and foodservice contract management in one place? Anyone who has worked with or for a consumer products manufacturer can t...

Songwriter remuneration and higher streaming royalty rates: A dream come true Recently, streaming services and music publishers agreed to set the highest streaming rate in ...

Revenue Management is critical to profitability and retail success “Show me the money!” Most people can recollect a famous line from a popular movie or song that’s about mo...

The future of farming and the 4 pillars leading to agriculture 4.0 Approximately 11,000 years ago, our hunter-gatherer ancestors began trying their hand at crop farming. Fi...

3 CPG pricing strategies for foodservice include thinking outside of your P&L As discussed in part 1 of this blog series, CPGs have begun the pandemic recovery but now...

Can streaming services build buzz and diversify revenue with licensed merchandise? Streaming services have shown they can sell content. They’re also pretty good at selling ...

9 types of CPG data to consider for Revenue Growth Management It’s no surprise that the benefits resulting from digital transformation programs have been demonstrated by ma...

Wholesale revenue management means boosting profits, improving margins and hitting revenue targets Revenue management can be applied to data and analytics to predict demand...

Savvy brands score big with NIL deals and licensing contracts Since our first blog post on college athletes and name, image and likeness (NIL) deals in 2021 — when the Nati...

Reclaiming your claims may feel like you’re just shuffling papers or even getting cheated Loosely defined claim audit standards applied without consistent rigor can r...

Can investors and private equity firms maintain their up-tempo music royalty investments? If you’ve been tracking the headlines lately, you’ve likely read about the major a...

What’s your metastrategy for intellectual property (IP) rights, royalties and content management? The Metaverse is the next generation of the internet—a scaled, interconnec...

Will your CPG promotional spending continue to underperform in the current environment? In the past couple of years, promotional activities have been reduced when compared ...

Inflationary prices won’t lag behind for long in foodservice – shrinkflation as an alternative As the foodservice industry begins to recover from the pandemic, it also face...

Tackling tough challenges in high tech digital transformation It’s been dubbed “The Fourth Industrial Revolution” or 4IR for short. And some refer to it as “digital transfo...

Are you steering your partners toward a stellar experience in claiming their MDF dollars? A well-executed market development funds (MDF) program can propel partner relation...

CMO and CDMO partnerships are gaining momentum The Life Sciences industry was always viewed as a stable industry until the 2007-2009 economic downturn brought about interes...

Automotive industry trends for 2022: Autonomous vehicles As the old saying goes, the times they are a-changing. As a child of the 80’s, I loved Billy Joel. Still do. Given ...

Take these “Magnificent 7” essentials for effective co-branding program licensing for a ride Co-branding programs—where two or more brands partner on a product or service—c...

This article was originally published in L’USF mag in March 2022. The copy below is translated into English. The Groupe Atlantic, which specializes in thermal comfor...

Revenue growth management during inflation and how to protect your margins There’s no doubt that price has always been a key component of RGM (Revenue Growth Management) st...

Is your channel revenue attribution giving you the visibility you need? I recently attended a conference that included channel revenue attribution as a topic of discussion....

How music distributors get your tunes on Spotify Ever since the delivery of music shifted from the physical world to the digital world, Spotify, has been at the forefront o...

Are you taking a phygital approach for a better retail experience? Modern retail shopping can trace its roots back to ~800 BC in ancient Greece when the first merchants gat...

Cloud Rights and Royalty Management can Help Improve Media Scalability Powerhouse players have been making dramatic moves in the media and entertainment industry: Disney ac...

How are music royalties collected on your registered songs? Travel back in time with me, a little more than 100 years in the past…renowned American composer, cellist, and c...

NFTs are creating “play-to-earn” business models for the booming gaming industry Supported by nearly 3 billion gamers around the world, the mobile gaming market has seen ex...

Business analysis tools continue to evolve in sophistication. Yet, according to Forbes we only use .5% of the business data available to us. That equates to numbers between...

What will become of intellectual property rights in the metaverse? The physical world is all abuzz over the Metaverse, a virtual world in which people will be able to buil...

What’s your digital transformation journey timeline? In the new fast-moving reality of our world, Consumer Goods manufacturers have had to face a great deal during the pand...

5 tips for managing customer partnerships and growing revenue With distribution channels consolidating at such a rapid rate, maintaining fewer, larger customer partnerships...

Cookie Cutter Tools Are For Baking, Not Financials Achieving a true net price of a product is a challenge for Life Sciences manufacturers. Gross-to-Net (GTN) is not a simpl...

Tips to optimize your 2022 CPG ecommerce strategy and retain healthy margins It is well known that ecommerce sales shot up 70% during the beginning of COVID. Grocery online...

Scenario planning: Are you exploring the right ‘what ifs’? After the biggest ‘what if’ to date, it’s time to conjure up a crystal ball and peer into the future of your life...

Trade has changed tremendously in recent years. Due to the advancing digitization, the demands of customers have changed immensely. This clearly shows that times are changi...

3 retail industry trends for 2022 provoked by the pandemic that are upstaging decision-making The Retail Industry has had a front row seat in dealing with Covid-19 for near...

Why is price as the only differentiation criterion not enough for many customers? The purchasing process is accompanied by numerous individual requirements to a specific pr...

Return management in pharma: finding the right price Returns on drugs and medical devices are inevitable. Pricing a returned product is not an easy task for pharma and medi...

Big data is opening up new opportunities for retail to strengthen its market position. Using market intelligence, meaning an extensive knowledge of the market and the indiv...

A look at how labor shortages are driving supply chain disruption and rising costs Consumer Products Manufacturers like you are facing multiple challenges: labor shortages,...

Semiconductor authenticity remains mission critical during chip shortage Much has been written lately about the effect of the semiconductor shortage on automotive manufactu...

For some, the motivation to exercise is mere health; others want to become faster, more agile and stronger. But one thing is certain: the growing awareness of fitness is cr...

Brands are leveraging NFTs for recognition and revenue, but will customers bite? As consumer behavior and the digital economy continue to change in the wake of the pandemic...

Streaming revenue—not music—makes the world go ‘round People typically associate musicians with private jets, designer wardrobes, cash and jewelry, and luxury cars, but mos...

What does the continued media consolidation mean for the industry? Like a scene ripped from a blockbuster movie script, a giant tech company scooped up a major Hollywood st...

The Mechanical Licensing Collective (MLC) is all in on collecting and distributing digital music royalties The nonprofit Mechanical Licensing Collective was established by ...

Prices are considered the number one sales argument in eCommerce. The so-called strikethrough prices or cross-out prices are a popular means for retailers to attract the at...

Student athletes are feeling the “earn” with NIL deals. But at what cost? In a wild card move, the U.S. Supreme Court recently ruled that the National Collegiate Athletic A...

When the chips are down, how do we defeat the pain of pricing? “If you build it, he will come” doesn’t work for the semiconductor industry. And for their manufacturing cust...

Autonomous mobile robots (AMRs) are kicking the rust off the pandemic-stricken distribution industry Picture if you will a large regional distribution center with dozens of...

The global cosmetics and personal care market is growing. According to Euromonitor, it is currently worth 250 billion US dollars. But the beauty industry is changing: So fa...

Pricing in foreign markets presents retailers and manufacturers with a major challenge. Many companies make the mistake of not adapting their pricing strategy to the respec...

Artificial intelligence (AI) often sounds like science fiction, but above all the concept is a great promise for the future. Although the theories behind it are actually de...

How will you protect yourself in a world of invisible threats? Global cyberattacks in the manufacturing industry have increased by almost 3,000% since 2012. This gives manu...

Drive deeper customer engagement by mastering your communications strategy Is your loyalty program strong enough to keep customers coming back? When it comes to customer en...

Key Factors in Digital Acceleration for Retail and Consumer Products While DT (Digital Transformation) may seem like an overused term, it is top of mind for CP manufacturer...

Whether diapers, rompers, pacifiers or baby monitors: German consumers spent 7.2 billion euros on equipment for their children last year. This is the result of this year...

The topic du jour in the media and entertainment industry is NFTs, and for good reason. In the midst of a global pandemic, NFT trading volume exploded in 2020 with $250 mil...

Master the tech basics first to improve retail execution There’s no doubt that technology and innovation are fascinating and progressing at a rapid pace but before you deci...

Whether it’s Valentine’s Day, Mother’s Day, a birthday or something in between, by giving away bouquets, flowers or flower arrangements, we offer others a treat for almost ...

The future is so redeeming As customers shifted from shopping in store to retailers’ ecommerce sites, digital coupon vs. paper coupon usage has also been impacted but to wh...

Channel data management (CDM) is one of the best ways for High Tech manufacturers to increase visibility into the details of events and transactions within their sales and ...

How do you make crucial business decisions? Trillions of dollars of revenue globally flow into manufacturers through indirect sales. Let’s face it…channel partners comprise...

You know that junk drawer you have? It holds an unruly collection of random items that sometimes prevents you from getting the drawer opened or closed. Does your business h...

Did you miss the Vistex Virtual Summit for the High Tech Industry on May 13th? Here’s a summary of what went down during our round table discussion with Mitch Little, Senio...

On May 13th, Vistex presented its inaugural High Tech Virtual Industry Summit—and what an amazing event it was. We kicked off the day with an insightful keynote address: “S...

Proper Fund Utilization is Key to Your Partner Incentive Program Most corporations with channel partner programs as part of their go-to-market strategy incentivize their pa...

How a burgeoning technology is changing the future of healthcare “What began during the pandemic in response to a critical need has expanded to change the way healthcare is...

How Manufacturers Navigated the Pandemic Bullwhip Effect in Supply Chain Management What a long, strange trip it’s been. Over the past year and a half, manufacturers and wh...

When the world took a hard stop last year there were more questions than answers about how we would collectively respond to the pandemic. Our lives shifted dramatically in ...

Can AI composers manipulate us to prefer THEM? Once upon a time, there was a dystopian Philip K. Dick sci-fi novel, Do Androids Dream of Electric Sheep? It inspired Ridley ...

As regional marketing program teams become engrossed in the day-to-day operation of their channel incentive programs, the importance of alignment between teams and best pra...

Raise the bar—and the bottom line Opportunity could be staring you in the face, but you might not recognize it. As a Life Sciences company, you have so much data. Are you m...

It wasn’t the landslide that brought Stevie Nicks down. It was the pandemic. There was no sailing through the changing ocean tides once every concert venue had evaporated. ...

A virtual cup of coffee with Joel Cartwright – Consumer Products Industry Principal and David Schwartz – Director of Customer Success \"By 2022, the ecommerce ...

David v. Goliath This past year resembled an endless David v. Goliath competition for wholesale distributors to gain web traffic and sales. While preparedness is always to...

Here is Something to Think About… Recently, I came across some interesting information while working with a client who has an MDF program that supports international partne...

It may have been a bust for many industries, but 2020 was a boon for semiconductor mergers and acquisitions. Analog Devices announced a $21 billion deal to acquire Maxim In...

The Miley Cyrus Burrito with a Lady Gaga Cookie Chaser For celebrities, one casualty of the pandemic is their influence. While they’re catching up on their R&R, another...

Vistex named in 4 categories Happy New Year Tech Stack! The 2021 Channel Software Tech Stack has arrived. Each January, Jay McBain, Forrester’s Principal Analyst, Channel P...

Food for thought While everyone is anxious to close or should I say, slam the door on 2020, there will certainly and unfortunately not be, a ringing in of immediate change ...

Now that the new year is upon us, I’m looking ahead and trying to imagine what new opportunities and challenges we’ll face in Life Sciences. At times like this, when there ...

My observation is that CPG manufacturers are sometimes slow to change with the times. A large portion of CPG manufacturers recognized a growing shift in consumer shopping t...

An author creating the great American novel would never be required to share their royalties with the platform they created it on, whether it’s an Underwood typewriter or w...

Getting You Ready for 2021 In my last blog, I gave you 3 of my media predictions for 2021, which, let me tell you, generated some interesting back-channel conversations on ...

Bold predictions for the media and entertainment industry My friends, family, and colleagues will tell you, I’m ‘that guy.’ You all know someone like me—that person who can...

It seems like such a logical approach—in a global economy, concentrate the production of low-cost items in low-cost countries, simplify supply chains, and employ lean manuf...

Face Masked Crusaders Has the pandemic transformed Paris, London, Milan and New York’s most coveted event—Fashion Week—into Face Mask Week? (One moment—filing the copyright...

Post-Pandemic, How to Compete with Amazon When 20th century sci-fi looked to the distant future, did you ever imagine the world would look like it does today? Well, to be f...

Hey manufacturers, what happens when you change your prices? Do your end customers benefit from price cuts, or does that cut get gobbled up by the supply chain? What did yo...

Are German retailers still banned from advertising Black Friday sales? It was 1967 in Philadelphia when the term Black Friday was first used in the U.S. to describe the pos...

During VISTAS last month, Kristen Cole and I discussed readying your partner programs for 2021. I hope it was the impetus to start thinking about what you should consider a...

How important is it to get pricing right? According to McKinsey, a 1% price increase, on average, yields an 8.7% jump in operating profits—assuming no change in volume. But...

As one of the most important value-added processes in companies, considerable attention should be paid to the process of pricing and thus to optimal pricing decisions. Seve...

One of the most important value-added processes of companies is finding the optimal pricing in the course of the pricing process. It encompasses various phases, the details...

Overcome Pandemic Supply Chain Drain The 2020 pandemic has transformed the way America shops. Fear has turned minimalists into hoarders. It’s as if consumers collectively b...

Drug development is a high-risk, high-reward business. The risk? According to Medicinenet.com, only 5 in 5,000 drugs that enter preclinical testing advance to human trial...

For manufacturers, revenue generation means earning the highest possible margins while running a sustainable business (i.e., maintaining minimum production volumes and a sa...

“We’re looking at a new AI-powered analytics solution.” That’s what manufacturers are telling us when we ask about their pricing strategy. Though it’s still the early days ...

In the next few months, most retail and foodservice CPG (Consumer Packaged Goods) manufacturers like you, will be starting their annual process for 2021 S&OP (Sales &am...

Price optimization is the process of using data to determine the optimal price of a product, based on an objective or set of objectives. Hmmm…sounds pretty boring when you ...

If you’re a wholesale distributor scratching your head, trying to find your place in the world since the pandemic has skewed the way that everyone is shopping, you’re not a...

Almost everything about running a business has changed in the last few months. But have you changed your priorities and expectations of your salespeople? A spring survey by...

Are your channel rebate programs motivating the right partners in the right ways? With 80 percent of the typical high-tech company’s revenue coming from the indirect chann...

The Weird Royalties Series: Part One It turns out, you don’t need to be a charismatic podcast host like Joe Rogan or a Top 20 Billboard star like Adele to earn millions on ...

The right pricing strategy is a key success factor for any company and should therefore be given high priority. In previous articles we have already dealt with digital pric...

The Greek philosopher Heraclitus once said: “The only constant in life is change.” You can say that again. So much disruption is happening so quickly…how can you be sure yo...

You have a lot on your plate. One thing you don’t want to leave behind is underutilized trade promotion funds. That would be like skipping dessert! Proper planning and exec...

Can’t We All Play Nice in the Sandbox? At about this time every year, kids go to camp. That won’t be happening this year, and your immediate thoughts will probably include ...

The COVID pandemic has created a shift in our landscape—challenging brands with building and maintaining their brand loyalty—as our idea of business as usual continues to e...

How Rights holders with an integrated enterprise solution gain advantages on avails and business analysis We’re living in a time where a single Spotify download means break...

Surprise Winners, Losers and Pivots During the 2020 Lockdown In March, Nielsen was already reporting a 100% increase in streaming for Americans in the key 25-54 demographic...

Let’s face it. Most of us haven’t seen business disruption—life disruption—like this before. It’s hard to find a news story or television ad that doesn’t mention the pandem...

With the competitive nature of the marketplace, channel providers should take every opportunity to provide exemplary customer service for and on behalf of our clients. Not ...

A baby boomer, a Gen Xer and a Millennial click into a Zoom meeting. No, this is not the set up for a joke, it’s happening in businesses every day. Each generation has its...

Rights and Royalties Deals Get a Facelift with Quibi For creators, what’s not to like about Quibi? When ownership is one of the greatest frictions for creators of entertain...

A gold rush is on to find a vaccine for COVID-19. According to the World Health Association (WHO) in early May, there are more than 100 projects around the world centered o...

When Your Contract Management (EDI 845) Hits a Catch-22: Every industry has its hiccups with contract administration, but Life Sciences is, shall we say… special in this re...

You’ve probably heard the phrase 'unprecedented time' quite a bit in the last eight weeks. The current economic turbulence is likely to affect your company’...

There are questions that every company must ask: Why do partners or customers buy from us? What clearly motivates a decision to choose us or our products over others? What ...

A dynamic and evolving product mix is vital for relevancy in the marketplace.  However, running promotions to support your ever-changing mix can be complex and difficult to...

Within the last few decades, the cost and time to market for new drug development has soared. Nowadays, it takes an average of 15 years from first molecule investigations u...

Not everyone in your organization is a doctor, so why should we expect them to be? How much data do you need to identify an opportunity for a business decision? Recognizing...

Too Much Space….What To Do? Have you noticed the prevalence of for-rent signs in malls and retail shops? The US retail industry has too much space per capita and not ...

The annual NAMM 2020 (National Association of Music Merchants) convention held recently at the Anaheim Convention Center was a massive affair…as it so often is! Every aspe...

Authors, graphic novel creators, and publishers worldwide alternately feel helpless and frustrated to find that within days of their new eBooks’ releases, they are already ...

We may never know the real story of how Netflix ended up with the rights to The Irishman, and frankly, the version I know is so convoluted, I’d bore you by retelling it her...

While Prince Harry may soon take ownership of The Purple One’s old Artist formerly Known as Prince title, today’s lesser-renowned streaming musicians have an opportunity to...

The disruptions and surprises in 2019 licensing trends have set the tone for swirling around the bone china cup and reading the settled tea leaves for 2020. In no particula...

How varying the mix and simplifying your incentives program means greater rewards for YOU! Did you know that a company can increase sales by 50% by effectively tweaking its...

Reflections while considering a new year, and a new decade in data analysis Last year, The Professional Pricing Society’s Q2 Journal of Professional Pricing, published an a...

Insights that Bring Your Business Back to the Future When 20th century sci-fi looked to the distant future of 2020, what was the world going to look like? We may not be dri...

In February of 2019, CEOs and senior executives from seven major pharmaceutical companies met with the Senate Finance Committee about drug pricing. During that meeting, Ast...

Thinking smarter may just mean thinking smaller Marketing is a central element to achieving, maintaining, and expanding reach and engagement with channel partners and end u...

Slow reimbursement can kill a partnership in no time. For channel partners everywhere, getting paid on time is a top concern, and being able to receive and make timely, cur...

How Predictive Modeling Brings Balance and Success to Your Supplier If you’ve ever been to the circus, then you know the excitement of watching the aerial and high-wi...

Traditionally, record labels limited their revenues to sound recording sales, and artists would exploit other revenue streams to increase their profits, like touring and me...

Just over a century ago, the Haber-Bosch process was invented in Germany, enabling the scalable production of copious amounts of ammonia for the very first time. This 1910 ...

Death by a Thousand Favors Customers challenge commercial policies daily with the goal of cutting costs with their trading partners. While holding to policies is always the...

Resurging Sales Say Old School Is Cool Again In one of the most famous scenes of Monty Python’s film The Holy Grail, the Black Knight is guarding a stream, refusing King...

When you think of white-glove service, what comes to mind? Often, we think of service that goes above and beyond, where special care or attention to detail is the highest ...

In today’s high-tech world, companies of all sizes are still tracking their important data via spreadsheets. It’s no secret that manually manipulating spreadsheet data crea...

In October of 2018, a well-publicized auction at Sotheby’s auction house became the unintended metaphor for the future of streaming entertainment. Street artist Banksy’s...

TikTok, Facebook’s Lasso, Facebook’s in-app service Lip Sync Live, Instagram Stories and German-based Mobile Motion GmbH’s Dubsmash are some of the sites where musicians...

While videogame graphics have evolved from 8-bit to 64-bit architecture, rights and royalties management software also had to level up to meet user demand. Today’s R...

The Brave New World of High-Tech Revenue Management Is Holistic the Way to Go? From music, to TV to software, cloud-based subscriptions are the norm today. Gartner estimate...

Carly was tinkering frantically with her spreadsheets, as she had done all afternoon. This all started a week ago when the new CFO announced a set of initiatives to focus m...

I have a special place in my heart for new brands who develop creative concepts and invest their savings towards bringing their ideas to market at the Licensing Expo. For s...

Leveraging channel promotions and rebates to automate manual processes Last year a client came to us with a need to provide partners with a mobile dashboard. The ask was t...

In a not-so-distant past, pricing companies competed, among other things, on algorithms that lend themselves well for pricing. Companies invested money and effort developin...

Today’s ever-changing revenue ecosystem is increasingly complex, regardless of industry. Various industry experts have concluded that companies’ revenue leakage contributes...

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin Creating and initiating an effective channel strategy is one of the hardest challenges channe...

Is it even possible to overestimate the role the channel plays in the high tech industry today? I’m pretty sure it’s not. If your company operates in the B2C market space, ...

Using Vistex technology to increase the speed, compliance and accuracy of SPA management Special pricing agreements (SPAs) are a great way to manage contract compliance and...

Wow! Is it May already?!? April was a busy month – several new implementations kicking off, interesting customer conversations about business challenges, and attending the ...

In both my personal and professional life, there has been one phrase I have repeatedly heard for ages: Rebates are simply a cost of doing business. Nowadays, nothing sells ...

Since my last article discussing the Music Modernization Act passage from both the U.S. Senate and House of Representatives, the President signed the act into law. Recently...

When it comes to rolling out new programs for partners, it is common to pilot the program to a subset of partners first. In addition to gauging your partners’ program engag...

As long as I can remember, senior management within consumer products manufacturers have talked about achieving a working framework for sales planning and forecasting provi...

There are a dozen websites and Twitter accounts dedicated to divorcing your cable provider and mixing up the perfect cocktail of streaming services. If CordCutting.com is a...

"Ability will never catch up to the demand for it," – Confucius While these words have never been truer – especially in the direct to consumer (DTC) economy ̵...

If you think the music industry is in a dire, downward spiral, you wouldn’t know it while standing in the middle of California’s Anaheim Convention Center during 2019 NAMM ...

Recognizing the foundational blocks In my experience, the ability to plan, pivot and execute is what sets companies apart. Successful organizations can look ahead to both p...

The Secret Decoder Ring for Licensing Contracts From eHow.com to WikiHow to Lifehacker and YouTube, there is no shortage of D-I-Y tutorials. But there’s one area where you ...

What is Price Optimization? The term ‘price optimization’ refers to the process of setting your prices in such a way that they are optimal in respect to your business objec...

While focusing on channel programs and incentives throughout my career, I’ve been presented many types of incentive questions from both partners and clients. But there was ...

Here’s my prediction for 2019: The demand for creative content exploitation, partner transparency, and fair compensation will continue to amplify. This isn’t too much of a ...

2018 is officially in the books, and what an incredible year it was for the Vistex Channel Team. Here’s a recap of our top articles from the past year. (more…)

We obviously live in a fast-paced society. Many people are constantly on the go and in search of ways to simplify their busy lifestyles. As a result, companies are faced w...

As the sands run out on the 2018 hourglass, I cannot help but look forward to where technology and consumer trends will take us in 2019. In reviewing the projects we’ve dep...

With the internet and so much information at our fingertips it may be hard to make your partner communications stand out, let alone get your partners to engage. However, ke...

The next time you’re sitting in Caesars Palace amongst the cacophony of lights and sounds, pulling the one-armed bandit in rapid succession on what is hopefully a loose slo...

VISTAS 2018 was the biggest and best yet, complete with an electrifying keynote presentation from Vistex CEO, Founder, and Chief Architect, Sanjay Shah, mystifying magic fr...

As consumption of music has moved away from the physical realm of CDs and vinyl into the digital realm, copyright laws have had difficulty representing this technological s...

One of the motivators for channel partners is via market development funds (MDF).  Whether accrual-based or discretionary, there are many measures that can demonstrate prog...

From January through June every year I am either managing meeting logistics or attending one of a few trade conferences which are very important to our business and the bus...

Change isn’t easy. We are creatures of habit, accustomed to working with tools, processes and people that are familiar to us. Learning to use new software, operate wi...

When working with my channel clients I often hear the term Channel Data Management (CDM) discussed in the context of managing Point-of-Sale (POS) data. POS is certainly an ...

Many technology partners and vendors find themselves in the implementation stage of a hybrid Cloud model. Tiffany Bova of Gartner, sees the channel evolving as follows: (...

Even if you are the 800 pound gorilla in your market (think Microsoft, HP, Google), you need to get into your partners’ heads to maximize the potential of your channel. If ...

Okay, I might be biased, but let’s address a common misconception: visualization is just about making things look pretty. Over the last 10 years I’ve found visualiza...

Companies across different industries – Technology, Consumer Products, Life Sciences, Automotive, etc. – are experiencing pain points in today’s rapidly evolving markets. ...

Promotional allowance programs (MDF, Co-op) can be one of the most effective tools in a channel marketer’s toolkit. However, they often also represent the largest expense ...

If you’ve spent any time in corporate America you realize that The 80/20 rule can be applied to pretty much anything – candy consumption, crop yields, tenant complaints, s...

You can have the most perfectly designed channel programs, but if you don’t execute successfully, it will fail … ever wonder why this is? The Business/Strategic effort to ...

Recently, we hosted a webinar called Building a Go-to-Market Strategy to Enable Both Your Cloud and Traditional Partners. Our presenters VP Channel Strategy William Gilsin...

Companies are constantly reaching out to us for guidance on how to recruit the right partners for their channel. They have questions about finding their ideal partners, an...

If you are like many of us here at Vistex, you got into marketing because you enjoy engaging in creative and collaborative processes to develop strategic marketing plans, ...