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On The Edge Of A New Frontier
by: Alejandra Garitonandia | March 13, 2024

Moving medical device innovation to a new frontier 

You don’t need to look far to see that medical device innovations are the “new frontier” of the Life Sciences industry. The pace and progress of innovation have increased in the past few years and will most likely continue to stand at the forefront with advances that can transform lives.

The road ahead

From providing cutting-edge equipment for complex surgeries to the basics that facilitate routine check-ups, the influence of medical devices on healthcare is undeniable. Beyond the production line and the operating room lies a necessity for medical devices, present and future – to remain constant with innovations. With technology evolving expeditiously, manufacturers like you feel pressured to ensure that the medical devices you produce meet current standards and push the boundaries of what is possible.


The changing landscape of the Medical Device industry

The intersection of technology and healthcare continues to build a pathway toward many advancements in medical devices. Manufacturers like you are pressured to keep up with evolving technologies while ensuring that the medical devices you produce meet current standards and push the boundaries of what is possible. Let's delve into why innovation isn't just a buzzword but a business that is imperative for medical device manufacturers today and how this affects the industry model.

Explorers, pioneers and settlers…which will you be?

The landscape of the medical device industry is shifting. Traditional models, which focused mainly on incremental improvements to established devices, are being upended by a whirlwind of change driven by technological advances and changing market dynamics. Med device manufacturers who choose to be explorers and pioneers will remain ahead of the competition. If you’re already preparing for the anticipated boom in digital therapeutics (DTx), artificial intelligence (AI), machine learning (ML) and robotics you will be well-positioned to mirror consumer needs. Pair these technologies with Internet of Things (IoT) connectivity, and you have a new realm of possibilities.

Innovation will be the deciding factor in the success and survival of leading medical device companies by 2030.

Source: GlobalData

 AI is likely to be a key factor in pioneering medical device innovation. The use of AI can potentially transform key aspects of the industry. AI uses in the medical device industry include data management, diagnostic imaging, remote surgery, diagnostic and procedural assistants, clinical trials and more that we’re just discovering.


Are you prepared to boldly go where no others have gone before?

While innovation is evolving, the future brings new promises and challenges for manufacturers. Pricing pressures and regulatory changes present more obstacles to medical device innovation. Manufacturers utilizing a single source of truth solution to gain a holistic view into profitability with pricing, revenue management and regulatory compliance will be better equipped to advance medical device innovation. In an industry model increasingly affected by diverse pressures, from demanding patients to the demands of emerging countries, the focus must remain steadfast on enhancing medical devices and the business solutions that complement the products. Constant innovation isn't simply about staying competitive; it's about ensuring the Life Sciences industry has the necessary tools to save lives and maintain well-being. 

A closer look at what’s moving medical device innovation to the next frontier 

3 leading catalysts create the need for innovation:

  1. Uncompromising patient requirements: The shifting focus to patient-centric care and outpatient treatment requires a new approach, with patients wanting more control over their healthcare. User-friendly devices accommodating at-home treatment for chronic illnesses like diabetes or hypertension have become more desirable.
  2. Emerging Countries: Emerging markets drive demand for high-quality, cost-effective devices as local competition surges. For these rapidly growing economies, new manufacturing and distribution models are essential.
  3. Pressure to innovate and profit: As technology advances, so does the potential for new and innovative products. Connected devices have the possibility of utilizing innovative pricing strategies that are aligned with their technological offering. Product bundles and services are becoming more complex, and manufacturers must shift from strictly cost-based strategies to those based on value and sustainability


A personal perspective on industry evolution 

I believe combining these innovations truly drives change in the medical device industry rather than a single factor. The demands of patients and emerging markets, combined with the pressure to innovate constantly, are challenging manufacturers to seek groundbreaking solutions that are more personalized for this industry. Not only does this benefit patients, but it also creates new opportunities for businesses to flourish in a constantly evolving market. 

It's important to consider the potential side effects. Innovation can lead to increased costs, which may impact overall margins if selling prices cannot be raised due to market or competitive factors. Innovation in medical devices requires balancing meeting immediate industry needs while exploring long-term technological advancements. As you navigate regulatory landscapes, cost pressures, and the need for continued relevance, innovation offers the compass that points towards everything the new frontier has to offer – growth, opportunity and the realization of visionary ideas that can foster a healthier tomorrow.

New discoveries and innovations will continue to create many new frontiers for those who are explorers and pioneers in the medical device industry. Are you prepared? 

Secure your spot for our next medical device webinar, which is ideal for Life Sciences professionals focused on innovation and profitability.

Key highlights:

  • Gain insights into current trends and their impact on commercial models.
  • Explore the shift of companies from upfront CapEx sales to recurring payments.
  • Uncover how adaptable commercialization models can ease the financial strain on providers while establishing consistent revenue streams for themselves.