2018 is officially in the books, and what an incredible year it was for the Vistex Channel Team. Here’s a recap of our top articles from the past year.

Channel Data Management

Use Channel Data Management to create a 360-degree view of your channel partners

Dave Hafermann, Principal of Vistex’ GTM/CRM Solutions, provided us with a deep dive into the definition of Channel Data Management (CDM), how it can be used to create a 360-degree view of your channel partners, and also reviewed components that make up the framework for managing channel data.
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A Guide to Channel Partner Program Transitions

Change isn’t easy. We are creatures of habit accustomed to working with tools, processes and people that are familiar to us.  Although not easy, change is inevitable. Karen Strub, VP Program Management, discussed the most important fundaments to keep top of mind to help guide change during partner program transitions. Reduce resistance from channel partner admins and instead, inspire them to embrace the change!
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Key Metrics in Channel MDF Program Efficiency and Partner Engagement

Key Metrics in Channel MDF Program Efficiency and Partner Engagement

One of the motivators for channel partners is market development funds (MDF). Whether accrual-based or discretionary, there are many measures that can demonstrate program efficiency and partner engagement in an MDF program. Jacquie Wiviott, Client Manager broke down the key metrics.
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Channel track raises the stakes at VISTAS 2018

Channel track raises the stakes at VISTAS 2018

VISTAS 2018 was the biggest and best yet, complete with an electrifying keynote presentation from Vistex CEO, Founder, and Chief Architect, Sanjay Shah, mystifying magic from the highly talented Jason Bird, poolside networking events, and an inspiring seminar track dedicated to channel program management. Check out this summary of the channel program presentations from last year’s event!
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Back to the basics: Create effective partner communications

Back to the basics: Creating effective partner communications

The internet has provided us access to a plethora of information, all available at our fingertips. With so much information available, how do you make your partner communications stand out, let alone get your partners to engage? Sarah Stientjes, Client Manager, brought us back to the basics with a few best practices that will ensure an uptick in your partner engagement.
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2019 is shaping up to provide new and inspiring thought leadership materials. Stay tuned!

Jennifer Gross - Marketing Manager for ChannelConduit at Vistex

Jennifer Gross
Marketing Manager for channelConduit at Vistex

Jennifer Gross is a seasoned and passionate marketing professional with more than 20 years of experience in both the high-tech and packaging industries. Driven by a can-do attitude and fiery desire for success, Jennifer is highly skilled in the areas of strategic planning, integrated marketing campaigns, events management, and product marketing.