Agenda at a Glance
Agenda at a Glance
9:00 am - 9:45 am
Sanjay Shah Opening Keynote – Winning Isn’t Everything
Presenter: Sanjay Shah - Vistex Founder & CEO
Topic: Vistex
Description9:45 am - 10:00 am
Break and Meet the Experts
10:00 am - 10:30 am
Vistex - Don't Leave Money on the Table
Presenters: Christina Brown - Senior Solution Engineer and Matt Brown - Business Advisor, Solution Delivery
Topic: Wholesale Distribution
Description10:00 am - 10:30 am
Vistex - One Plan One Place: Vistex Embedded TPM Offering
Presenters: Jeff Mok - Solution Engineering Manager and Joel Cartwright - Industry Principal, Consumer Goods
Topics: Consumer Products, Trade Promotion Management
Description10:00 am - 10:30 am
GE Healthcare’s Journey From Local Problem Solvers to Global Explorers
Presenter: Scott Hodgson - Senior Director, Commercial Operations, GE Healthcare Pharmaceutical Diagnostics
Topics: Contract Management, Chargebacks
Description10:30 am - 10:45 am
Break and Meet the Experts
10:45 am - 11:15 am
Vistex - Improve Top Line Sales and Margins in Life Sciences
Presenters: Bob Steller - Industry Principal and Sarah Haley-Fuentes - Senior Solution Engineer
Topic: Life Sciences
Description10:45 am - 11:15 am
Vistex Then and Now – The State of the Media and Entertainment Business in the Midst of a Disrupted World
Presenter: Amos Biegun - Global Head of Rights and Royalties
Topics: Rights and Royalties, Media, Entertainment
Description10:45 am - 11:15 am
Breakthru Beverage’s Road to Vistex Pricing and Incentives
Presenter: Aashish Pokhrel - Senior Application Support Engineer Commercial Capabilities Team
Topics: Pricing, Incentives, Fiori
Description11:15 am - 11:30 am
Break and Meet the Experts
11:30 am - 12:00 pm
Vistex - Rising to the challenge: Trends in the High-Tech industry
Presenters: Greg Davey - Industry Principal - High Tech and Dale Taormino - VP of Client Services
Topic: High Tech
Description11:30 am - 12:00 pm
Nestle’s Vistex Journey: The Importance of Changing It up and Implementing a Receiver Focused Approach
Presenter: Roderick Guster - Information Technology, Functional Relationship Manager
Topics: Upgrading, Implementation
Description11:30 am - 12:00 pm
ABB - Global Rebates Management in a Decentralized ERP Landscape
Presenters: Patrick Moeckli - Business Engagement Manager Electrification and Robert Samuelsson - Technical Program Lead Electrification
Topics: Global Rollout, Rebates Management
Description12:00 pm - 12:15 pm
Break and Meet the Experts
12:15 pm - 12:45 pm
Vistex - Pricing Sweet Spot: Where Profit and Strategy Meet
Presenters: Jeff Mok - Solution Engineering Manager and Scott Holmes - Senior Business Advisor
Topic: Pricing
Description12:15 pm - 12:45 pm
Ecolab’s Vistex Journey: Bringing It All Together With a Global Commercial Roadmap
Presenters: Ray Lindner - Director, EBS and Ron Pierskalla - Vice President Finance Administration, Global Institutional
Topics: Rebates, Chargebacks
Description12:15 pm - 12:45 pm
Mrs. T's Pierogies - Taking the Next Step: The Journey From Vistex Core Execution to Vistex Trade Promotion Management (TPM)
Presenter: Timothy Coyle - Director of Information & Technology
Topics: S/4HANA, Trade Promotion Management
Description12:45 pm - 1:00 pm
Break and Meet the Experts
1:00 pm - 1:30 pm
Vistex - Music and Artist Royalties in the 21st Century
Presenter: Dave Bagley - SME Music Industry
Topics: Rights and Royalties, Music
Description1:00 pm - 1:30 pm
1:00 pm - 1:30 pm
Georgia-Pacific and Vistex - Collaborative Digital Transformation
Presenter: Lauren Rosenbaum - Director, Vistex Platforms
Topics: Data Science, Analytics
Description9:00 am - 9:30 am
Vistex - Farm to Table: See How it All Adds Up
Presenter: Natalia Quintana Leon - Manager, Solution Engineering Presales
Topic: Agribusiness
Description9:00 am - 9:30 am
BP goes Digital with SAP Promotions and Agreements by Vistex
Presenters: David Oram - Process Architect and Implementation Lead and Lee Barlow - Agile Scrum Master
Topic: Fiori
Description9:00 am - 9:30 am
Vistex + Configuration + Pricing + Quoting = A Complete Solution
Presenter: Cara DeGraff - Vice President of Product Management
Topic: CPQ
Description9:30 am - 9:45 am
Break and Meet the Experts
9:45 am - 10:15 am
Vistex - Readying Your High Tech Partner Program for 2021
Presenters: Emily Rainone - Global Client Director of Program Management and Kristen Cole - Executive Director
Topics: Channel, High Tech
Description9:45 am - 10:15 am
Vistex - Migrating to S/4HANA
Presenter: Matthew Hays - Director of Product Management
Topic: S/4HANA
Description9:45 am - 10:15 am
Step Up - The Ascend Laboratories Vistex Implementation Project
Presenters: Vishal Joshi - VP of Information Technology and Jag Swarna - Sr. IT Manager
Topics: S/4HANA, Pricing, Rebates, Chargebacks
Description10:15 am - 10:30 am
Break and Meet the Experts
10:30 am - 11:00 am
Vistex - Smart Content and Insights with ViZi
Presenters: Ramdas Pophale - Sr. Manager & Principal Architect, Analytics and Gaurav Aggarwal - Sr. Manager & Principal Architect, Analytics
Topics: Data Science, Analytics
Description10:30 am - 11:00 am
GM - Making It Easy to Do Business - Now It All Adds Up for General Motors, Their Customers, and Their Dealers
Presenters: Jim Hamilton - Global Finance IT Director and Krysta MacDonald - Business Transformation
Topic: Incentives
Description10:30 am - 11:00 am
Grainger’s Vistex Voyage to Implementing Global Pricing
Presenter: Tom Koska - Principal Software Engineer
Topic: Pricing
Description11:00 am - 11:15 am
Break and Meet the Experts
11:15 am - 11:45 am
Vistex Price Optimization that Adds Up for You
Presenter: Maarten Oosten - Director of Solution Delivery, Data Science
Topics: Pricing, Data Science, Analytics
Description11:15 am - 11:45 am
Cardinal Health Implementation: Starting to Add Up
Presenters: Srinivasa Atluri - Director, Pricing, Rebates & Incentives, Software Engineering and Ed Schaffer - Director, Strategic Planning and Execution
Topics: Rebates, Chargebacks, Pricing, Business Transformation
Description11:15 am - 11:45 am
Pantaleon's Digital Transformation - Its About The Integrated Enterprise
Presenter: Honorio Padron - CTO
Topic: Agribusiness
Description11:45 am - 12:00 pm
Break and Meet the Experts
12:00 pm - 12:30 pm
Vistex - Continuing to Add it All Up
Presenter: Cara DeGraff - Vice President of Product Management
Topic: Vistex
Description12:00 pm - 12:30 pm
Barilla - Al Dente Broker Commissions in a CPG Environment
Presenter: Tim Kohlstedt - Business Process Support Manager
Topic: Trade Promotion Management
Description12:00 pm - 12:30 pm
Perrigo - Defining a Clear Post-Production Support Strategy so That Everything Continues To Add Up
Presenters: Dawn Couchman - VP, Rx Contracts & Sales Operations and Wendy Collier - Sr. SAP Systems Analyst
Topic: VitalLink
Description12:30 pm - 12:45 pm
Break and Meet the Experts
12:45 pm - 1:45 pm
Sanjay Shah Closing Keynote
DescriptionWhy Attend VISTAS
Join us for two virtual days of action packed insights and content from some of the best and brightest across industries. While the world changes around us, business doesn't stop — manufacturers and distributors keep operating, and you need to stay sharp to meet your customers’ needs. We're bringing the power of VISTAS direct to your home office or favorite chair!
Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of rebates, pricing, trade spend, royalties, and more. Book your spot now!
What you'll learn
There is something for everyone at VISTAS. Whether you are a leader in manufacturing, retail, entertainment, or distribution, these critical business topics have cross-industry impacts. Our goal at VISTAS is to arm you with current insights through thought-provoking strategy, best practices, and real success stories that you can take back to your workplace and put to immediate use.
Rebate
Management
Price Management &
Optimization
Rights & Royalties Management
and Brand Licensing
Channel Incentive
Management
Trade Promotion Management &
Optimization
Contract & Revenue
Management
Our 2020 Presenters
What our attendees are saying about VISTAS
Who Attends
If you’re a first-time VISTAS attendee, you may wonder - who can I expect to meet?
For the past 12 years, VISTAS has been host to thousands of cross-industry leaders and Vistex users. In this year’s virtual experience, you’ll hear from trailblazers at GE Healthcare, Georgia Pacific, Nestle, and more. Discover new innovations, explore breakouts across industries and trending topics - all from the convenience of your browser, and all for free.
Types of people you can collaborate with
The Business-Builder
The Money-Minder
The Tech-Titan
The Attentive-Analyst
The Program-Pro
Here’s a quick look at statistics from past VISTAS

Industries Represented

Attendee Profiles
Are you dealing with these technology frustrations?
Sessions
Sessions
Vistex Sessions
A cornerstone of every VISTAS are the Vistex sessions that span all of the Vistex offerings. Throughout the conference you will be able to see the numbers with sessions on our latest features, see what works in each industry with sessions by our industry principals, and see what to do next with our analytics, data science and roadmap offerings.
One of the many highlights of VISTAS is the training sessions. It is a great way to learn about features that you may not realize you have, clarify how something is used, or learn time saving methods when processing your Go-to-Market programs. While there will still be training sessions during the conference with the Vistex sessions, this year we have added bite size knowledge nuggets to help you with specific topics and features to watch during breaks or at your leisure. We will be offering tips and tricks across all of our suites that will be 5-15 minutes in length to help you get the most out of your Vistex investment. Sessions range from how to use specific tools and features to how to easily add some additional functionality to your solution that will allow you to execute processes at the next level.
Customer Sessions
This is your chance to hear from an incredible cross section of Vistex customers as they tell the story of their Vistex journey and how they have partnered with Vistex to see the numbers, see what works and see what to do next.
Vistex Experts
Do you have a specific topic or area of Vistex functionality you need more information on? Could you use expert guidance on issues affecting your Vistex deployment?
Vistex experts will be available to answer your questions during VISTAS on October 14, 15. These appointments will be 15 minutes in length and will occur during conference breaks.
You must be registered for VISTAS to request an appointment. Details will be included in your confirmation e-mail.
Learn how Vistex can help you add it all up
You’re doing everything you can to spike sales, and your new program (pricing, trade, incentive, discount, etc.) promises to put you over the top. What you don’t know is that the numbers tell a different story. This quarter will look a lot like last quarter, and your new program will actually cost more than it brings in. But, you won’t have seen this coming since the business doesn’t wait for you to review spreadsheets and forecast for the future.
The worst part? Next quarter will be the same – unless you can find a better way to see the numbers, see what really works, and see what to do next. And that’s why there’s VISTAS. Now it all adds up.