Joel Cartwright

Joel Cartwright is Manager, Global Industry Team and Industry Principal for Consumer Products at Vistex, where he brings more than two decades of experience spanning the consumer products vertical across finance, product management, trade promotion management, solution engineering, and go-to-market strategy.

In his consumer products role, Joel works at the intersection of industry strategy, product innovation, and customer needs, helping manufacturers address the increasingly complex financial and commercial demands of retail and food-away-from-home. His expertise encompasses trade promotion management and optimization, pricing and promotion optimization, business analytics, shopper insights, retail execution, forecasting, and the alignment of technology with manufacturers’ go-to-market strategies.

Joel’s perspective is grounded in hands-on experience within the consumer products industry. Before moving into technology and product leadership, he held multiple roles with Kimberly-Clark, Sunny Delight Beverage Company, and Sara Lee Corporation, where he managed trade marketing and sales planning, forecasting, event and ROI analysis, trade budgets, P&L responsibilities, product launches, and financial performance. At Kimberly-Clark, he managed a $70 million trade budget and was recognized with a World Class Finance award for developing analytics that helped reduce working capital by $10 million.

He subsequently spent more than a decade developing and bringing technology solutions to consumer products manufacturers, with leadership roles in solution engineering, pre-sales, and product management. His experience includes developing product roadmaps, defining product capabilities, leading Agile development initiatives, building sales and solution engineering teams, and translating complex business processes into practical technology solutions for CPG organizations.

At Vistex, Joel leads the Global Industry Group in addition to his responsibility for the North American consumer products industry. He manages a global team of industry principals and analysts and works across product, sales, marketing, and solution engineering to strengthen Vistex’s industry strategy, product direction, and market positioning. His work includes shaping retail-focused product roadmaps, developing industry-specific value propositions, and helping organizations connect technology capabilities to measurable business outcomes.

Holding a Bachelor of Applied Science in Finance from the University of Cincinnati and Master of Arts in Business from Northern Kentucky University, Joel regularly shares his perspective on consumer products trends, trade promotion management, revenue and profit growth, product strategy, and the evolving role of technology in helping manufacturers improve commercial performance.

Connect with Joel on LinkedIn.