Meet the Vistex
Leadership Team

Sanjay Shah

Vistex Founder, CEO and Chief Architect

Sanjay Shah is a tech entrepreneur, Founder, CEO & Chief Architect of Vistex, making sure it all adds up for our customers. Under Sanjay’s leadership, Vistex has grown into a global organization dedicated to transforming how businesses across multiple industries bring their products and services to market by taking control of mission-critical processes. With a passion for lifelong learning and an appreciation of the importance of giving back, Sanjay founded the Vistex Foundation and the Vistex Institute for Executive Learning and Research at Lehigh University.

Sanjay Shah of Vistex Leadership

Raju Datla


Raju has been with Vistex since 2000 and brings an extraordinary amount of focus, energy, and discipline to ensure that Vistex customers get the most value out of their technology investment. He has been instrumental in shaping and growing the Vistex Solution Delivery capabilities. As Vistex expands the breadth and depth of its portfolio, Raju continues to provide leadership and sagacity to help businesses achieve the full potential of their go-to-market programs.

Raju Datla of Vistex Leadership

Chris Cutro

Senior Vice President of Marketing and Customer Success

Having been with Vistex since 2007 and a 20-year veteran of the software industry, Christopher Cutro knows that the success of your customers is what really drives your business. In his current role as Senior Vice President of Marketing and Customer Success, Chris oversees Vistex Global Marketing and Customer Relations. With the desire to reach new prospects and markets that benefit from Vistex solutions, he is motivated by driving market leadership, building brand awareness, and enhancing clear communication.

Chris Cutro of Vistex Leadership

Tushar Shah

Senior Vice President of Sales

Tushar is the Senior Vice President of Sales and is responsible for sales across all Vistex business units within the Americas. Tushar brings 20+ years of experience in the enterprise software space including roles in software sales and business solution consulting. Tushar uses a combination of creativity, humor, and experience to help his team achieve their goals and continually grow the Vistex customer base.

Tushar Shah for Vistex Leadership

Srikanth Pinnamaneni

Senior Vice President of Product Development

Srikanth is Vistex’s Senior Vice President of Product Development and is responsible for the company’s overall technical direction and forward-looking development efforts. Having been part of Vistex since its inception, Srikanth has worked as a Developer, Solution Architect, and Principal Architect. He currently oversees the development of Vistex’s Go-to-Market solutions and leads an organization of amazing developers. The dedication and commitment his team displays in developing and enhancing Vistex Go-to-Market solutions is a constant source of pride.

Srikanth Pinnamaneni for Vistex Leadership

Udo Hannemann

General Manager of Vistex EMEA

Udo is the General Manager of Vistex EMEA, with more than 25 years of experience. Since Udo joined the Vistex team in 2010, his main passion has been to build a high-performance team in a multi-cultural environment with employees from more than 25 countries. Udo works daily to bring together all team members under the umbrella of growth and revenue-oriented organization. Udo is a strong advocate for creating a place of trust and sustainability, where Vistex employees are helping customers to run the best commercial platform within their industry.

Udo Hannemann for Vistex Leadership

Chirag Shah

Managing Director of Vistex Asia-Pacific

Chirag is the Managing Director of Vistex Asia-Pacific. He has been responsible for APAC operations since its inception in 2004. With a passion for sales and marketing and an entrepreneurial spirit, Chirag applies his broad knowledge and experience to any industry, product, and services challenge. Amongst Chirag’s notable achievements with Vistex is his unique ability to forge strong business relationships and customer loyalty, spearhead key business development strategies and achieve exceptional client satisfaction levels.

Chirag Shah for Vistex Leadership

Cara DeGraff

Vice President of Product Management

Cara DeGraff is Vice President of Product Management and leads a global team that manages all aspects of product management and product education. As a Vistex employee since 2007, Cara relishes in the challenge of solving companies' problems and optimizing their processes through Vistex solutions. Keeping the product current with the latest technologies and business requirements and making sure that everyone – internal or external to Vistex – knows the ins and outs of their solution are what brings her to work with a smile each day.

Cara DeGraff for Vistex Leadership

Ellen Bunton

Vice President of Assurance and Support

Ellen is the Vice President of Assurance and Support and joined the Vistex team in 2004. Ellen’s drive at Vistex revolves around the goals of her team – ensuring a positive user experience and satisfaction in all customer interactions. Whether transitioning through an upgrade or working through a technical product support issue, she and her team assist our customers until desired results are successfully achieved.

Ellen Bunton for Vistex Leadership

Amos Biegun

Global Head of Rights and Royalties

Amos Biegun is Global Head of Rights and Royalties and a 25-year veteran of the rights and royalties business. His objective is to ensure that the Vistex expansion into this area remains unrivaled and that growth is unparalleled. Amos intends to leverage both the global reach of Vistex and its incredible reputation to ensure that Vistex solutions and services remain the industry standard worldwide.

Amos Biegun for Vistex Leadership

Mark Baggio

Vice President of General Counsel and Secretary

As Vice President, General Counsel and Secretary, Mark is the chief legal advisor to Vistex, Inc. and its corporate leadership team. Mark joined Vistex in mid-2014 and oversees Vistex, Inc.’s legal, corporate development and brand protection matters. He envisions creating a fully equipped team to provide highly responsive, quality legal advice and representation on all projects. Mark’s primary goal for the legal department is to be a valued and trusted partner, recognized for creativity, expertise, and commitment to strategic objectives.

Mark Baggio for Vistex Leadership

Arun Roy

Vice President of Finance

Arun Roy serves as Vice President of Finance and joined Vistex in August of 2019. He is Responsible for Vistex’s global Finance Operations and brings 27 years of varied industry experience from the Automotive, Consumer Goods, Heavy Manufacturing and software sectors where he held roles in Finance, Audit, HR, Supply Chain and Manufacturing Operations and has worked in India, China, Europe, and Americas. Arun believes that a progressive Finance team should be centered around thinking outside the box, driving simplicity but yet effective.

Arun Roy for Vistex Leadership

Jenn Kupres

Vice President of Human Resources

Jenn is the Vice President of Human Resources and brings over 20 years of HR leadership and strategy for diverse, global organizations to Vistex. Jenn leads a global team focused on attracting, retaining and developing top talent. She enjoys networking with and recruiting talent, while implementing innovative ways to engage current employees. Jenn’s greatest professional satisfaction is helping align perfect career matches within our outstanding organization, and is passionate about building strong partnerships among colleagues.

Jenn Kupres for Vistex Leadership