Ice skater and logistics graphics

Fabrizio Bianchi

Fabrizio Bianchi

Industry Principal, Consumer Products

Fabrizio Bianchi specializes in commercial processes of CPG (Consumer Packaged Goods) manufacturers. With more than 20 years of experience in software solutions to manage and optimize Promotions, Assortments, Prices and Contracts, Fabrizio has worked at Kantar in Trade Optimization across Product Development, Business Development, Strategic Operations and Services Delivery. He graduated with an MBA from Profingest Bologna.

More posts by Fabrizio Bianchi

On A Treasure Hunt For Gold Without Any Clues?

On A Treasure Hunt For Gold Without Any Clues?

How the behavior and performance of companies that use AI differ from those that don’t. We will share different use cases and quantify the potential benefits of embedding advanced analytics capabilities into your processes.

March 28, 2024

Read More...

Trade Spend

It’s A VUCA World We Live In

What if AI could tell CPGs precisely how to optimize trade spend planning? In previous blogs, we have described how data science and analytics can help Consumer Products Ma...

July 11, 2023

Read More...

Ice skater spinning in circles

Are You Ready To Skate To The Winners' Circle?

A CPG Revenue Growth Management blog series on optimization sophistication: advanced level. Moving to the advanced level of optimization sophistication is not an easy achiev...

May 3, 2023

Read More...

Revenue Growth Management for Retail

Intermediate Sophistication May Be The Road Less Traveled In Your CPG Organization

A CPG Revenue Growth Management blog series on optimization sophistication: intermediate level In a previous blog, we talked about optimization at an entry level and the be...

March 13, 2023

Read More...

what is web crawling

Looking for a needle in a haystack?

Discover the 5 benefits of crawling global web data In a recent blog, we talked about the 9 types of data to consider gathering for Revenue Growth Management and their impo...

January 24, 2023

Read More...

CPG Revenue Growth Management

Topping The Agenda: Mastering The Data Challenge On The Road To Optimization

9 types of Consumer Product data to consider for predictive analytics It’s no surprise that the benefits resulting from digital transformation programs have been demonstrat...

October 4, 2022

Read More...

Promotional Optimization

It’s The Right Time To Try Something Different

Will your CPG promotional spending continue to underperform in the current environment? In the past couple of years, promotional activities have been reduced when compared ...

July 21, 2022

Read More...

coins and money with up arrows

The Struggle Is Real

Revenue growth management during inflation and how to protect your margins. There's no doubt that price has always been a key component of RGM (Revenue Growth Management)...

April 21, 2022

Read More...

Digital transformation journey will improve your 2022 RGM

Connecting The Digital Dots To Revenue Growth Management

What’s your digital transformation journey timeline? In the new fast-moving reality of our world, Consumer Goods manufacturers have had to face a great deal during the pand...

February 28, 2022

Read More...