Going Beyond Trade Promotion Management and Optimization
Revenue Growth Management and understanding the total cost of doing business
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Explore, absorb and discover more about key trends impacting your business: RGM, Omnichannel, Optimization and Digitalization. It’s no longer enough to understand trade spend to promote products. Your route to market is complex requiring bricks to clicks planning, trade efficiency, real-time data science and analytics, pricing scenarios, visibility by promotion, and automation.
For most CPG companies like yours, trade promotion spend is your second largest line item, so managing and optimizing this is critical. It requires unwavering scrutiny. Industry disruptions, economic changes, consumer behavior and retail-manufacturer relationships contribute to your increased need to see, analyze and leverage data for your S&OP. Your top-down and bottom-up planning are the focus of our thought leadership and closed-loop, TPx solutions enabling you to deliver on your revenue growth management targets.
Now, your team can finally get control with the insights you need to meet volume targets and budgets so you are profitable – we’ll help you make sure it all adds up.
Gain meaningful information and insights to drive intelligent decisions and positive actions.
Create complex, overlapping trade promotions for the account plan with multiple route-to-market customers.
Deliver a shortened, more strategic planning process to meet sales objectives on budget.
Eliminate the gray area with accuracy and an understanding of true spend liability.
Prevent overstepping and achieve a profitable account plan with accrual accuracy.
Streamline deduction management process and automate the validation challenge.
Manage entire account planning lifecycle based on promotion parameters and market strategy.
Eliminate overpayment to brokers with automatic calculation and payment of incentives on eligible sales.
Understand your total cost of doing business
It’s not enough anymore to understand trade spend for the promotion of products. Revenue Growth Management, Omnichannel, Optimization and Digitalization trends are increasing the complexity of your business decisions.
How can you forecast with pinpoint accuracy? How can you increase net revenue? We can help.
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