How Will You Optimize Trade Promotions?
We’re exposing the impact of ecommerce at warp speed
The ecommerce channel is gaining traction so quickly that it is difficult, sometimes impossible, to keep up. You are now forced to rethink trade promotion planning, analytics effectiveness, and shifting investments. We expose the impact and provide the insight you need into retail streaming, digital touch points and digital shopping. The time is now to rethink your revenue growth management strategies including trade promotion optimization.
Defining in-store sales vs. digital sales
Tracking of spending impact and channel data
Promotion planning, analytics and deployment
