Big Trends Impacting TPM and TPO will Dictate Revenue Growth Management

Change is a speeding train! Retail-streaming, digital touch points, and digital shopping may now be a larger part of your promotion plan. Sales and promotional plans containing high-low retail strategies, every day low price strategies, and managing complex distributor indirect retailer plans that must continue to roll up and align with your top-down plan.

There’s an evolutionary shift in Consumer Products purchasing that is defined today by change in the shopper channel from traditional brick and mortar to ecommerce. Have you jumped on board the ecommerce train? In this eBook, we explore big trends or merchandising conditions that you may be experiencing firsthand so you can start rethinking your revenue growth management strategies.

Are You Ready?

Defining in-store vs. digital sales

Defining in-store
vs. digital sales

Tracking of spend and data

Tracking of
spend and data

Promotion planning, analytics and deployment

Promotion
planning, analytics
and deployment

Closed-loop trade promotion management

Closed-loop trade
promotion
management

Many solutions are available, providing you with the necessary overall planning, analytics, and deployment capabilities to grow business and strengthen the shopper experience. However, the effectiveness for promotion planning, analytics, and deployment for the shift to ecommerce is a whole new level of complexity that may catch you off guard if you don’t have this information.

Managing the entire plan life cycle: headquarter planning, bottom-up planning, plan execution, settlement reconciliation, and post-event analysis is complex. We can help you monitor routine plan performance as well as the risks. Download the eBook: Exposing The Impact – Ecommerce Is At Warp Speed.

See how it all adds up

Download the eBook