⚠ Unsupported Browser Detected: This website offers limited functionality in this browser. For full functionality, please view this website in a modern browser like Chrome, Firefox, or Edge.

Grow your net revenue 5% year over year, by focusing on forecast accuracy and trade optimization? CPG Manufacturers that lacking insights in their trade planning and execution often experience false deductions and overspend long processing times and poor resource planning. Without process transparencies for key metrics, meeting business objectives can be challenging and often out of reach.

In this webinar, you will see how the principles of planning accuracy are one of the main components of the trade spend optimization engine run by Vistex, and a real use case will be shown to highlight how the solution provided tangible benefits to a global CPG company.

The presentation will address the importance of analyzing the accuracy of TPM forecasting, and the downstream impacts and opportunities within a manufacturer’s supply chain. In addition, the presentation will speak to forecast accuracy’s impact on revenue growth management and trade efficiency.

Finally, to address what is an acceptable forecast accuracy metric, as recognized from within the industry. Key learnings will include:

  • Improving planning capabilities with retailers
  • Maximizing trade efficiencies of merchandising tactics
  • Increasing ROI
  • Justifying a digital transformation business case


Joel Cartwright - Industry Principal, Consumer Products

Joel Cartwright
Industry Principal, Consumer Products

Davide Abis - Senior Solution Advisor, Pre-Sales

Davide Abis
Senior Solution Advisor, Pre-Sales

See how it all adds up

Watch the On-Demand Webinar Now