In this webinar, you will see how the principles of planning accuracy are one of the main components of the trade spend optimization engine run by Vistex, and a real use case will be shown to highlight how the solution provided tangible benefits to a global CPG company.
The presentation will address the importance of analyzing the accuracy of TPM forecasting, and the downstream impacts and opportunities within a manufacturer’s supply chain. In addition, the presentation will speak to forecast accuracy’s impact on revenue growth management and trade efficiency.
Finally, to address what is an acceptable forecast accuracy metric, as recognized from within the industry. Key learnings will include:
- Improving planning capabilities with retailers
- Maximizing trade efficiencies of merchandising tactics
- Increasing ROI
- Justifying a digital transformation business case