VISTAS 2023 - Drive the Momentum - October 18-20, Caesars Palace, Las Vegas - Learn More

Forecast Accuracy & Trade Efficiency for Revenue Growth Management

How to potentially grow net revenue of 5% every year

Grow your net revenue 5% year over year, by focusing on forecast accuracy and trade optimization? CPG Manufacturers that lacking insights in their trade planning and execution often experience false deductions and overspend long processing times and poor resource planning. Without process transparencies for key metrics, meeting business objectives can be challenging and often out of reach.

In this webinar, you will see how the principles of planning accuracy are one of the main components of the trade spend optimization engine run by Vistex, and a real use case will be shown to highlight how the solution provided tangible benefits to a global CPG company.

The presentation will address the importance of analyzing the accuracy of TPM forecasting, and the downstream impacts and opportunities within a manufacturer's supply chain. In addition, the presentation will speak to forecast accuracy’s impact on revenue growth management and trade efficiency.

Finally, to address what is an acceptable forecast accuracy metric, as recognized from within the industry. Key learnings will include:
  • Improving planning capabilities with retailers
  • Maximizing trade efficiencies of merchandising tactics
  • Increasing ROI
  • Justifying a digital transformation business case



Joel Cartwright

Industry Principal, Consumer Products

Davide Abis

Senior Solution Advisor, Pre-Sales