Robert Ward
Senior Industry Marketing Manager, Media & Entertainment, Music and Brand Licensing at Vistex
Robert Ward is a Senior Industry Marketing Manager at Vistex, specializing in media and entertainment, music, and brand licensing. With more than 25 years of professional marketing and advertising experience, he brings expertise in strategic marketing, creative development, demand generation, content, and digital engagement to companies navigating the complex business challenges of managing intellectual property.
A member of the Vistex marketing team for over 10 years, Rob develops marketing strategies that connect customers and prospects with relevant industry insights and Vistex solutions. He plans and budgets marketing campaigns and events, covering demand generation and digital engagement across web, email, and social media.
In his role, Robert works closely with industry principals and subject-matter experts to understand evolving market challenges across media and entertainment, music, and licensing, and translate those insights into relevant marketing initiatives. He has moderated Vistex webinars, seminars, and masterclasses, and has represented the company multiple times at the National Association of Broadcasters’ (NAB) annual conference. His marketing work combines strategic planning and hands-on execution, from developing creative and messaging to managing integrated marketing initiatives and industry events.
Robert holds a degree in Advertising from Michigan State University. Outside of work, he is a longtime fan of music, film and television, with a deep appreciation for a range of genres.
