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eBook: Ever Feel Like You’re Flying Blind?

Hit your goals with intelligent analysis of trade promotion effectiveness

Trade efficiency requires insight, automation, agility and most importantly, visibility. It’s time to stop relying on guesswork and intuition to deliver RGM (Revenue Growth Management).
  1. Overcome common blind spots that impact your RGM
  2. Shopper behavior: understanding base volume
  3. Volume forecast accuracy
  4. Event analysis: incremental lift and ROI
  5. Indirect customer spend to direct customer accrual
What can you do to gain visibility into these blind spots? We’ll shed some light on how you can stop conducting top-down and bottom-up planning in the dark. Understand and forecast bricks to clicks, control costs with efficient trade spend, eliminate waste, and manage both retail and foodservice distribution all in one place. A comprehensive understanding of promotional activity, the impact to supply chain and the ability to look ahead is possible. 

You can now stop relying on guesswork and intuition. Download the eBook: Ever Feel Like You’re Flying Blind?