Plus, POI 2020 TPx Vendor Panorama reports on offering for retail and foodservice manufacturers that delivers on revenue growth management

POI 2020 Vistex Award

HOFFMAN ESTATES, IL – September 1, 2020 – Vistex, a global leader in software solutions for managing pricing, trade, royalties and incentives, announced today that the Promotion Optimization Institute (POI) has released the 2020 POI TPx Vendor Panorama: https://poinstitute.com/.


According to POI, “The new UX is a great example of Vistex’s ability to dig deep and create what the market demands.” Joel Cartwright, Industry Principal, Consumer Products at Vistex adds, “There’s no more swivel chair for retail and foodservice manufacturers! They are now able to track and analyze, plan and forecast, and understand how their trade spend is performing – a closed-loop TPx offering.”

The application includes an enhanced UX, designed with intuitive workflows cueing the user, every step of the way. Copy functionality and editing capabilities allow the user to bundle workloads such as promotions and evaluate forecasts. The landing page dashboard serves up predictive analytics and calls out risks that can take the plan off course or lead to ineffective trade funding.

Corporate top-down planning of trade budgets and volume targets is now easily managed with the intuitive UX and action-driven dashboards. POI reports:

  • “Vistex now features an excellent dashboard with KPIs…”
  • “…new TPO capability determines the best trade promotion schedule…”
  • “The capability resides within Vistex to leverage more automated, complex modeling…”
  • “Vistex has all the data components for comprehensive Revenue Growth Management.”

To access the full POI TPx Vendor Panorama report, receive comp passes to upcoming POI virtual and in-person events, POI Global Virtual Summit -Live on September 22, 2020, 7AM-7PM EDT, have access to the quarterly POI Manufacturer Connect Share Group and much more, join POI as a member: https://poinstitute.com/membership. For company/team membership, please contact Joanie Hampton jhampto@p-o-i.org. Teams receive 2 hours of advisory with the TPx Vendor Panorama report Author, Pam Brown. Members that are registered by September 15th receive a Certified Collaborative Marketer enrollment (value $5k) which is designed to develop the skills of leaders in the CPG Industry. https://poinstitute.com/ccm/

For more information, press only:
Alex Dehnert, Vistex, Inc., 847.490.0420, alex.dehnert@vistex.com

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