Mark Emanuelson
Industry Principal, High Tech at Vistex
With more than 30 years in the technology channel ecosystem, Mark has worked on both the vendor and partner sides of the business. As a technology vendor leader, he held sales, marketing, channel, and alliance leadership roles at companies including Cisco, where he helped expand the company’s presence across European markets. His teams recruited thousands of reseller partners through strategic distributor relationships and implemented channel incentive programs, including MDF, co-op marketing, and rebates, to support partner marketing, training, and enablement. He also led Cisco’s largest event series in Central and Eastern Europe, bringing together more than 1,000 attendees in each of 10 cities.
On the partner side, Mark has held leadership roles at global systems integrators and technology service providers, including Publicis Sapient and Rackspace. He built and expanded strategic practices around Salesforce, Oracle, SAP, Microsoft Azure, AWS, and Google Cloud, leveraging vendor incentive programs to drive growth. His channel revenue management expertise reflects firsthand experience as both a technology vendor and strategic partner. He has led teams through multiple acquisitions, including an acquisition by Salesforce.
Originally from Silicon Valley, California, Mark holds an MBA from Santa Clara University. He later served as President of the university’s Business Alumni Association and worked alongside university leadership to help establish the Center for Science, Technology, and Society, an initiative that supports ethical innovation, mentorship, and scholarship opportunities for technology entrepreneurs in emerging markets.
