VISTAS 2023 - Drive the Momentum - October 18-20, Caesars Palace, Las Vegas - Learn More
background

Trade Promotion

Management

Drive profitable growth with trade promotion planning and spend

Image

Are you efficiently deploying your trade spend?

With a clear picture of all the trade activity deployed you will know if the money you are spending is driving incremental contribution. You want to deliver S&OP, create trade efficiency, and ultimately drive revenue growth management by utilizing the insights derived from analyzing promotion effectiveness

Vistex provides tools for modeling, administering and analyzing your trade programs so you can make informed decisions about how to maximize their performance. And with an integrated, closed-loop trade promotion management system, you will have the ability to optimize account planning and manage pricing strategies, contracts, rebates, scanbacks, co-op funds, customer loyalty program rewards, commissions, and brokerage fees.

icon

Headquarter Planning

With a clear view, the arduous and critical process of top-down planning becomes easier: rolling out volume targets to plan customers, defining trade spend budget targets to drive growth through available merchandising conditions, launching new items and getting new points of distribution.

icon

Account Planning

Account managers are able to optimize bottom-up account planning with the ability to analyze the prior year plan/promotion performance and collaboratively work with their accounts to build the plan.

icon

Settlement

With a claims management solution, paying for promotions on transactions reported in billback, scanback or chargeback claims is easier because the validation and reconciliation processes are automated. The retailer/distributor is reimbursed via payments, credits or deductions.

icon

Event Analysis

Pre- and post-event analysis of merchandising conditions planned: forecasting and incremental volume to analyze lift percentage and ROI. Also, determine success by analyzing the retail execution/ACV percentage.

icon

Promotion Execution

Trade spending control is critical; now you can create promotions to execute at a retail store level and upload store level data from a handheld source to manage direct store delivery businesses.

icon

Trade Promotion Optimization

Predictive analytics allows you to enhance your volume, spend and sales forecasting for your merchandising conditions so you can become more efficient with your trade promotion dollars.

Image

CPG Sales and Operations: Are you prepared for the Annual Planning Process?

Join Joel Cartwright, Consumer industry expert, for a conversation to explore those what if’s and examine Vistex’s new capabilities for handling complex annual planning on a single application.

Watch Webinar

Background

Explore Trade Promotion Management resources built for business impact

icon

Why Year-End Trade Spend Reconciliation Matters for CPG Manufacturers

icon

Now it all adds up for Ateeco

icon

Digitalization and the Impact on Trade Promotion Management

Deployment Options

logo

SAP margin optimization
solutions by Vistex

As part of the enterprise management system, Vistex solutions offer end-to-end planning, execution and real-time insights into your program performance, deployed in the S/4HANA core or in the cloud on SAP BTP.

Learn More

logo

Cloud Solutions
for Any ERP

For large scale ERP system, mid-market or niche solution, integrating Vistex into your enterprise environment has never been easier. Gain all the business benefits of Vistex capabilities, fed by master data and transactions in your ERP.

Learn More

Background

Wondering where to start?

Everybody has questions about integrating and enhancing enterprise solutions into their existing environment. Connect with our experts to get more information about what steps to take to for your particular situation.

Manage growth, revenue and cost control programs to increase profitability. Plan, execute and analyze the effectiveness of complex programs.

Let’s talk integration!