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Chris Wiesen

Chris Wiesen

Industry Principal, Retail & Wholesale Distribution at Vistex

Chris Wiesen has 35 years of experience in Industry and Technology working for companies such as Birds Eye Foods, ConAgra and Keebler as well as SAP and TCS. Chris is a recognized subject matter expert and thought leader for Sales and Marketing solutions, business processes and best practices in the areas of Brand Marketing, Ecommerce, Omnichannel, Pricing & TPM, Sales Incentives, Commissions, Billbacks, Chargebacks, Rebates, Big Data, Insights, Analytics and much more. He graduated with a BS in Finance and Production Management from Ball State University.

More posts by Chris Wiesen

Wholesale Distribution Rebate Programs

Don’t Let Your Bottom Line Bottom Out

Prioritize RGM opportunities created by your 21st century odyssey During the last couple of years, Consumer Products manufacturers have been exposed to new challenges. Thes...

June 20, 2023

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Retail Pricing Strategies

Walking The Pricing Tightrope

Prioritize RGM opportunities created by your 21st century odyssey During the last couple of years, Consumer Products manufacturers have been exposed to new challenges. Thes...

June 19, 2023

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6 characteristics of top global retailers: how they create value and customer loyalty

Who’s In The Major Leagues Of Retail?

6 best practices of top global retailers: how they create value and customer loyalty The major and minor leagues of retail In the retail industry, competition is fierce to ...

June 16, 2023

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Strategies and solutions to protect wholesale distributor profit margins

The Profitability Squeeze: Strategies and solutions to protect wholesale distributor profit margins

As a distributor, profit margins are your lifeblood. If changing market conditions and increasing competition put a “profitability squeeze” on your margins, you must strike the right balance of cost management, sales volume, total revenue and net profit. Data-driven solutions allow you to streamline operations, negotiate with suppliers, optimize pricing and remain competitive.

May 25, 2023

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Retail Metaverse

Is it time to test the waters of the metaverse?

The retail metaverse offers enormous potential for retailers to grow their customer base, but timing is key The water’s warming up, but you’ll still need a wetsuit 1, 2, 3…...

April 26, 2023

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Untangling The Gordian Knot

How to drive revenue and profitability amid regulatory challenges for wholesale distributors Regulations give the public a high degree of confidence that claims have been v...

March 29, 2023

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Wholesale Distribution Priorities

It’s The Year of the Rabbit, So Hop To It!

Data and analytics, customer experience among top wholesale distribution trends for 2023 This Lunar New Year, we celebrate the return of the rabbit, considered the luckiest...

February 28, 2023

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VISTAS 2022 Takeaways

Wholesale Distribution Takeaways From VISTAS 2022

Financial concerns are top of mind — can wholesale revenue management save the day? I recently attended VISTAS 2022, the Vistex Annual Summit, where customers connect with ...

December 19, 2022

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Revenue Management Is More Than Just Money To Retailers

Revenue Management is critical to profitability and retail success “Show me the money!” Most people can recollect a famous line from a popular movie or song that’s about mo...

October 31, 2022

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wholesale-revenue-management

A Delicate Balancing Act

Wholesale revenue management means boosting profits, improving margins and hitting revenue targets Revenue management can be applied to data and analytics to predict demand...

September 13, 2022

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What Is a Phygital approach to retail

A Phine Line Between Physical And Digital

Are you taking a phygital approach for a better retail experience? Modern retail shopping can trace its roots back to ~800 BC in ancient Greece when the first merchants gat...

April 6, 2022

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Post pandemic retail trends

A Front Row Seat 

3 retail industry trends for 2022 provoked by the pandemic that are upstaging decision-making The Retail Industry has had a front row seat in dealing with Covid-19 for near...

December 2, 2021

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