Jennifer Gross

Jennifer Gross

Industry Marketing Manager at Vistex

Jennifer Gross is a seasoned and passionate marketing professional with more than 20 years of experience in both the high-tech and packaging industries. Driven by a can-do attitude and fiery desire for success, Jennifer is highly skilled in the areas of strategic planning, integrated marketing campaigns, events management, and product marketing.

More posts by Jennifer Gross

Pricing strategies in the semiconductor industry

GAME ON Partner pricing strategies and the semiconductor power struggle: Who will pay the cost of inventory?

When the chips are down, how do we defeat the pain of pricing? “If you build it, he will come” doesn’t work for the semiconductor industry. And for their manufacturing cust...

September 21, 2021

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Where Purpose Meets Profit - Microchip Technology Round Table

Where Purpose Meets Profit - Microchip Technology Round Table

Did you miss the Vistex Virtual Summit for the High Tech Industry on May 13th? Here’s a summary of what went down during our round table discussion with Mitch Little, Senio...

June 4, 2021

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High Tech Industry - Semiconductor

Chips And The Dip - The Semiconductor Industry and Supply Chain Challenges

On May 13th, Vistex presented its inaugural High Tech Virtual Industry Summit—and what an amazing event it was. We kicked off the day with an insightful keynote address: “S...

June 4, 2021

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Vistex Makes Forrester’s 2021 Channel Software Tech Stack

Vistex Makes Forrester’s 2021 Channel Software Tech Stack

Vistex named in 4 categories Happy New Year Tech Stack! The 2021 Channel Software Tech Stack has arrived. Each January, Jay McBain, Forrester’s Principal Analyst, Channel P...

January 22, 2021

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Four tips for Channel Rebate Success

4 Tips for Channel Rebate Success

Are your channel rebate programs motivating the right partners in the right ways? With 80 percent of the typical high-tech company’s revenue coming from the indirect chann...

September 16, 2020

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Amplifying your unique partner value proposition

Amplifying your unique channel partner value proposition

There are questions that every company must ask: Why do partners or customers buy from us? What clearly motivates a decision to choose us or our products over others? What ...

April 9, 2020

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Delivering an Effective Marketing Strategy for Channel Partners

Thinking smarter may just mean thinking smaller Marketing is a central element to achieving, maintaining, and expanding reach and engagement with channel partners and end u...

December 6, 2019

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Taking a Holistic Approach to Revenue Management

Taking a Holistic Approach to Revenue Management

The Brave New World of High-Tech Revenue Management Is Holistic the Way to Go? From music, to TV to software, cloud-based subscriptions are the norm today. Gartner estimate...

August 1, 2019

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Do you have the right Elements in place for a Successful Channel Partner Program?

Do you have the right Elements in place for a Successful Channel Partner Program?

Is it even possible to overestimate the role the channel plays in the high tech industry today? I’m pretty sure it’s not. If your company operates in the B2C market space, ...

May 20, 2019

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Top Vistex Channel Stories from 2018

Top Vistex Channel Stories from 2018

2018 is officially in the books, and what an incredible year it was for the Vistex Channel Team. Here’s a recap of our top articles from the past year. (more…)

January 17, 2019

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Channel track raises the stakes at VISTAS 2018

Channel track raises the stakes at VISTAS 2018

VISTAS 2018 was the biggest and best yet, complete with an electrifying keynote presentation from Vistex CEO, Founder, and Chief Architect, Sanjay Shah, mystifying magic fr...

November 8, 2018

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Channel Data Management

Use Channel Data Management to create a 360-degree view of your channel partners

When working with my channel clients I often hear the term Channel Data Management (CDM) discussed in the context of managing Point-of-Sale (POS) data. POS is certainly an ...

June 26, 2018

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