Senior Director of Marketing at Vistex
More posts by Alex Dehnert
Strategy to Improve Promotional Allowance Programs
Promotional allowance programs (MDF, Co-op) can be one of the most effective tools in a channel marketer’s toolkit. However, they often also represent the largest expense ...
September 18, 2014
Are You Falling Victim to These 4 Go-to-Market Challenges?
Recently, we hosted a webinar called Building a Go-to-Market Strategy to Enable Both Your Cloud and Traditional Partners. Our presenters VP Channel Strategy William Gilsin...
August 15, 2014
Are Your PAMs Biases Skewing Partner Profiling?
Companies are constantly reaching out to us for guidance on how to recruit the right partners for their channel. They have questions about finding their ideal partners, an...
August 7, 2014