Step one to strategic Revenue Growth Management is identifying your level of Optimization Maturity
Understanding if your organization is at an entry, intermediate or advanced level will facilitate implementation of the best optimization strategy to meet your needs.
Which one are you?
- Entry level: Base and incremental volume
- Intermediate level: "What if" scenario modeling
- Advanced level: "Business Rule Constraint-Based" scenario modeling
In this session, from the October 2022 virtual LEAD Marketing Conference, Joel explains how CP Manufacturers like you, need to know what to invest in to improve trade efficiency. Gaining incremental customers will help you close the gap to overall sales objectives both online and in-store and ultimately grow your margin.
Industry Principal, Consumer Products at Vistex