Consider the Unique Needs of Each Channel Segment
How much money does your company spend on MDF/Co-op every year? According to industry standards it’s likely more than 5% of your channel marketing budget, so it could easily be more than $1 million.
Make sure your partners are utilizing joint marketing funds with these key guidelines for MDF programs. In this eBook, we’ll suggest ways you can maximize funds to build a truly impactful program, by:
- Reducing time for approvals and payments through a streamlined administrative process
- Adhering to legal considerations that impact how to classify expenses
- Raising program awareness among partners with proactive, timely communications