Consider the Unique Needs of Each Channel Segment

How much money does your company spend on MDF/Co-op every year? According to industry standards it’s likely more than 5% of your channel marketing budget, so it could easily be more than $1 million.

Make sure your partners are utilizing joint marketing funds with these key guidelines for MDF programs. In this eBook, we’ll suggest ways you can maximize funds to build a truly impactful program, by:

  • Reducing time for approvals and payments through a streamlined administrative process
  • Adhering to legal considerations that impact how to classify expenses
  • Raising program awareness among partners with proactive, timely communications

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