Tame your channel data. Transform it into your competitive advantage.

Anyone who manages channel data knows it’s a bit like herding cats. Data is everywhere but controlling it can sometimes feel like a futile task.

Channel data is the lifeblood of your business. It provides visibility into critical details like your sales activities in the channel, inventory levels, and market penetration. But channel data rarely comes in quickly enough, and its quality is often questionable. You spend a significant amount of time manipulating your channel data. You need it to be clean, accurate, complete, and recent.

It all comes down to trust. When you know you can trust your data, you gain insights and make informed business decisions that put you—and keep you—ahead of your competitors.

The Channel Data Management video series is a set of 8 quick videos that explain the how and why of proper data management. The video above introduces the series. The remaining 7 videos address the key components of Channel Data Management, including:

  • Channel Data Model
  • Data Quality
  • Data Management
  • Data Governance
  • Working With POS
  • Systems & Tools
  • Benefits of Good Data

Watch the Channel Data Management video series today. You’ll learn how to tame your channel data and transform it from an unruly herd into a competitive differentiator.

See how it all adds up

Watch the CDM Video Series Now