Managing MDF (Market Development Fund) and Co-op programs can be difficult and time-consuming but they are key to driving demand. Programs are often global, and distinctions must be made to address the varying needs of each business unit, geography and partner. This complexity spills over to support, with many hours being spent answering partner inquiries on claim administration or payment status. Many platforms struggle to manage regional needs within a single solution.

Manage, monitor and optimize MDF programs globally

channelMDF enables you to manage promotional allowance programs worldwide, each tailored to address local needs as required by the region or partner type. Powerful financial capabilities allow you to manage fund distribution and expiration according to your program guidelines. Partners will receive reimbursement quickly for pre-paid and authorized activities. Track multiple performance metrics for each activity to assess ROI and evaluate the continued success of the program.

Improve marketing execution through channelMarketplace & channelPlans

Add channelMarketplace and channelPlans to increase the effectiveness of your promotional allowance programs. channelMarketplace enables you to offer partners an integrated storefront of pre-packaged marketing programs, while channelPlans integrates your joint marketing process (JMP) into your marketing funds allocation and approval process. Plus, the optional channelPay solution accelerates the payment cycle for your partners and lowers the cost of making global channel payments for you.