Turn your global MDF programs into a competitive advantage
Managing MDF (Market Development Fund) and Co-op programs can be difficult and time-consuming but they are fundamental to the success of your channel programs. Since programs are often global, distinctions must be made to address the varying needs of each business unit, geography and partner. This complexity spills over to support, with many hours being spent answering partner inquiries on claim administration or payment status.
Manage, monitor and optimize MDF programs globally
channelMDF from Vistex enables you to manage promotional allowance programs worldwide, each tailored to address local needs as required by the region or partner type. Powerful financial capabilities allow you to manage fund distribution and expiration according to your program guidelines. Partners will receive reimbursement quickly for pre-paid and authorized activities. Track multiple performance metrics for each activity to assess ROI and evaluate the continued success of the program.
Marketing execution through Channel Marketplace & Channel Payments
Add channelMarketplace to increase the effectiveness of your promotional allowance programs by offering partners an integrated storefront of pre-packaged marketing programs. Plus, the optional channelPay solution accelerates the payment cycle for your partners and lowers the cost of making global channel payments for you.