As a retailer, you need to understand who you’re partnering with, how much they are spending with you, and why they’re spending it—before the billbacks are sent. Build confidence in your promotion plan, understand if you are meeting your margin targets, and avoid off target. With greater visibility into your promotional activity, you’ll maximize profitability and improve manufacturer and distributor relationships. Retailers administer intricate shopper programs: vendor funded promotions, vendor rebates, POS data and scan claims, and marketing funds. Vistex helps retailers deliver efficient trade promotions to the consumer across the value chain regardless of size, location or complexity. Greater promotional sell-through and better merchandising are both possible when you improve shopper experience and your margins.
Now, you can manage and negotiate manufacturer incentives that align with your pricing strategy, promotional plans and sales programs to reach optimal profitability.