Promotional allowance programs are often the largest line item expense in your channel marketing budget.
You may consider your Co-op & MDF programs as simply a cost of doing business – this MUST change. Only when you leverage them as strategic marketing tools will you be on the path to reaching your goals.
Take the first step by downloading our new eBook 6 Strategies to Achieve Promotional Allowance Success. You’ll learn how to:
- Utilize a Joint Marketing Planning Process to reveal how activities impact overall business outcomes
- Offer jumpstart allowances to new partners and accelerate time to revenue
- Align program objectives with business goals to obtain a clear measurement of success