The way media content flows from producers and owners to consumers has shifted dramatically in just the last few years, as technological advances have once again disrupted traditional delivery channels. Just as cable TV dislodged network TV’s dominance in the 1980s, streaming and non-linear distribution are now stripping customers away from cable TV providers by the millions.
One thing has not changed: rights owners need to impose and enforce access restrictions in order to maximize the value of their content and maintain the integrity of their brands. But as new delivery channels sprout like mushrooms—with multiple and often competing services vying for the right to deliver the same product—managing rights restrictions has taken on a whole new level of complexity. Old approaches to rights restrictions need to be reformulated, and new technology solutions—equipped with the functionalities necessary to manage and enforce rights in non-linear as well as linear exploitation models—will play a critical role in helping media companies derive more profits.
"Rights owners need to impose and enforce access restrictions in order to maximize the value of their content and maintain the integrity of their brands."
Poor rights management can have serious consequences for both sides of the contractual arrangement
Reduced brand value
Content value is diluted due to overexposure
Loss of revenue
Due to missed sales opportunities
Loss of revenue due to overlapping bookings and gaps in exploitation windows
Licensors may demand more frequent audits as a result of inaccurate management
Contracts may contain clauses to enforce penalties when in breach
Low brand respect
If you show something you’re not entitled to show, subsequent deal negotiations may be negatively impacted
"A consolidated system will improve reporting efficiency and help boost the accuracy of analytics."
With the industry in flux, media companies can help ensure that they stay on course by following a few basic guidelines. Download our ebook "Managing rights restrictions in the non-linear era" to learn what these new guidelines are along with the benefits.