Do you already consider value-based pricing in your company?

The most important driver of long-term corporate success is the definition of the right price level for products and services. This applies to all industries, but many companies still only focus on methodologies like cost-plus or simply follow price adaptations of their competitors. Both methodologies don’t consider the Value-to-customer as the most relevant input factor. Without a profound knowledge of the willingness-to-pay of customers and the perceived value price, profit potentials can’t be exploited.

The key question to ask: What benefits do the customer associate with your products/services and how high is the resulting willingness-to-pay?

Value-based Pricing starts with the customer perspective: You have to think about the willingness to pay and how customers could act in the future (this is demonstrated in our Behind the Curtains Podcast in a short Role Play)Based on this information, the challenge is to work out the company perspective and check the price-volume curve. This is the starting point of value-based pricing.

Integrated Value-Based Pricing

This webinar episode will cover the fundamentals and best practices of value-based pricing and all sub-methodologies. It will illustrate which methods can be used in which decision-making situations.

Watch the webinar to learn how…

  • To apply the value-based pricing methodology in an integrated manner
  • The methodology helps you to analyze customer requirements
  • It leads to business sustainability and profit increase
  • You can make use of the most recent, digital sub-methodologies.

Presenters:

Frank Frohmann – Business Development Manager for Pricing at Vistex

Frank Frohmann
Business Development Manager for Pricing at Vistex

Mehrdad Moslemi – Solution Advisor – Pre-Sales at Vistex

Mehrdad Moslemi
Solution Advisor – Pre-Sales at Vistex

See how it all adds up

Watch the On-Demand Webinar Now