Why Go-to-Market Programs Need More than CRM and ERP
Go-to-Market programs are critical tools to connect with customers and build profitable relationships, but most companies do not have the technology platform to properly manage them.
This white paper shares Go-to-Market building blocks, best practices and strategies to achieve your ideal future state Go-to-Market infrastructure.
- The 4 main building blocks of a solid go-to-market platform
- Best practices to integrate your go-to-market technology with existing CRM & ERP systems
- A roadmap to guide you from a current state to future state infrastructure