4 out of 5 Foodservice companies have dedicated teams to oversee their Trade programs, however only 7% are fully satisfied with the technology systems that manage these programs.
Foodservice Trade is maturing into a strategic asset. Unfortunately, progress is slow and most companies still need the technology systems and tools to plan, implement, manage and track the performance of their Trade dollars.
Utilizing the data from a proprietary industry survey, this white paper explores the technologies Foodservice manufacturers need to optimize their Trade investment.
We recently surveyed Foodservice manufacturers to determine their Top 5 Technology Needs. Download the whitepaper to see how your Wish List compares.