Hoffman Estates, IL – March 30, 2016. Vistex, Inc., the global leader in pricing, contract and incentive management solutions, today announced that the pricing capabilities of the SAP® Data Maintenance application for ERP by Vistex now integrates with the SAP Hybris® Commerce solution.
By using SAP Data Maintenance for pricing with SAP Hybris Commerce, online marketers can enhance their promotional and pricing flexibility, gain the ability to utilize complex promotional scenarios, and increase their sales and revenue-per-order.
SAP Hybris Commerce is an omni-channel, B2C/B2B commerce solution that provides sophisticated product data management, powerful context-driven merchandising, as well as unified commerce processes, order management and web content management capabilities to create consistent and contextual customer experiences.
SAP Data Maintenance offers a comprehensive pricing capabilities that streamlines the creation, deployment and management of complex, on-order, limited-duration promotions and pricing. The application automatically applies qualifying discounts and promotions, and tracks and evaluates pricing for categories, brands and individual products at time of order entry.
SAP Data Maintenance enhances SAP Hybris Commerce by providing the ability to perform promotion planning and profitability simulations, analyze true margin, calculate gross-to-net for individual products or product groups, and, ultimately, identify which strategies and promotions will be more successful.
Going beyond analysis, SAP Data Maintenance and SAP Hybris Commerce together provide a number of sophisticated, real-time e-commerce capabilities, including the ability to:
- Determine customer and product eligibility for promotions using variables such as location, group, individual customer level and order type
- Create offers that discount entire orders, discount future orders when a customer spends a predetermined amount, or a set amount within a specified time frame
- Present available promotions to customers as they browse a catalog or place products in their cart
- Enable users to redeem coupons or vouchers
- Display benefits associated with the purchase – promotions applied, missed promotions and benefits earned
- Perform pricing and deal eligibility determination in real time as customers combine, add and remove products in the cart, or modify quantities in the cart
“Online businesses today demand commerce solutions that not only enable them to operate in every channel, but also provide a seamless flow of price and promotional data – in real time – from back-end systems to the catalog, and from the catalog to the customer,” said Sanjay Shah, Vistex founder and CEO. “Together, SAP Data Maintenance with its pricing capabilities and SAP Hybris Commerce offer a cohesive, integrated solution that helps improve and accelerate these complex processes, creates opportunities for exciting new promotional activities and, overall, helps online marketers to sell their products more effectively.”
“Building an enterprise-class integration of pricing platforms with commerce platforms was a challenge in the past,” said Riad Hijal, global vice president, Solution Management, SAP Hybris Commerce. “The integration of SAP Hybris Commerce and the pricing capabilities of SAP Data Maintenance support real-time end-to-end experiences across all customer touch points.”
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