Post Category: Loyalty & Rewards

Incentives in the Cloud???

Posted by Claudio Ayub

Cloud Incentives
The Cloud requires a new method of incenting partners and their teams.

In these times of business model transformation to the cloud, incentive and loyalty marketers must redesign their incentive programs to support more than deals won and quarterly revenue goals. When designing and structuring incentive and loyalty programs for a recurring revenue model, channel marketers need to realize that incenting closed deals only, will not help attain the desired performance improvement.

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A SPIF Program? Time to Up Your Rewards Game

Posted by Claudio Ayub

SPIF ProgramsSPIF programs have been the traditional means of incenting reseller sales representatives to sell your products and services. These programs are considered effective for many manufacturers or suppliers because they focus the incentive investment where the rubber meets the road — with the sales reps who is intimate with the customer. Usually, they are easy to deploy because the infrastructure requirements facilitate the claiming process. Each claim typically results in a cash payment that rewards the sales rep for an individual sales opportunity. Running a successful SPIF program requires a lot of the effort to be focused on generating awareness of the program, and securing participation from the reseller sales representatives.

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3 Questions from Our B2B Rewards & Loyalty Webinar (Part 2)

Posted by Claudio Ayub

Incentive Questions 2This week I will answer question #2 from our recent Incentives & Loyalty webinar:

What features/functionality should I look for in a single incentive platform that will enable me to efficiently and effectively manage multiple concurrent promotions differently in multiple regions and countries?

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